Field Marketing Specialist - Southlake, TX

Anywhere•Southlake, TX

7d•Hybrid

About The Position

Coldwell Banker Realty, the #1 residential real estate brokerage in America for over 24 years, is seeking an enthusiastic and strategic Field Marketing Specialist. This role will support local real estate agents by helping them build their business using Coldwell Banker’s industry-leading programs and technology. The specialist will protect the brand and ensure agents perform at their best in the market, showcasing the company’s unique value proposition for agents (the “Core 4”). The position is based in the office five days a week and requires regular weekly travel to support four DFW area offices: Southlake, Flower Mound, Greater Fort Worth, and Ellis County. The company values diversity and seeks candidates with different perspectives and backgrounds, offering an inclusive environment for those who want to pursue curiosity, produce excellent work, and tackle new challenges daily.

Requirements

2+ years in marketing, a creative agency, or communications.
Comfortable with Microsoft Office, and quick to pick up new platforms and tools.
Working knowledge of paid social campaign basics.
Strong presentation, writing, and public speaking skills.
A track record of managing multiple priorities and deadlines.

Nice To Haves

Field marketing experience is a strong plus.
Real estate industry experience preferred.
Ability to walk into a room of agents with wildly different tech comfort levels and make everyone feel the material was built for them.
Ability to think like a marketer and a project manager.
Comfortable being the face of marketing across multiple offices.

Responsibilities

Partner with branch managers and leadership to identify agents needing strategic marketing support.
Run one-on-one and small group sessions to develop agents' personal marketing strategies, including content, brand, and positioning.
Translate corporate marketing initiatives into practical, easy-to-understand guidance for agents of all tech comfort levels.
Conduct digital scorecard reviews (social presence, online reputation, testimonials) and create action plans based on findings.
Assist agents in building social media strategies, including organic content, paid social, Reels, and review/testimonial promotion.
Collaborate with the creative team on local recruiting campaigns.
Support office and market-level campaigns such as awards recognition, agent spotlights, community events, and press features.
Reach out to and assist office staff with onboarding new real estate agents, ensuring they are set up for success.
Build and manage a monthly calendar of workshops and trainings (in-person and virtual) on topics like social media, AI tools, lead generation, and personal branding.
Present at office meetings and regional trainings.
Build personalized recruiting presentations for VIP prospective agents and present them alongside the branch manager.
Support office staff and recruiters with candidate outreach and welcome communications.
Communicate regularly with the Field Marketing Manager and local leadership regarding wins, roadblocks, and regional priorities.
Stay current on Fair Housing language, MLS rules, state/local Realtor association requirements, and CB brand identity standards.
Manage multiple offices and competing deadlines.