Field Marketing, Senior Manager, Strategic Events & Executive Experiences

Medallia•Mclean, VA

7h•Hybrid

About The Position

Medallia is seeking an outcome-driven B2B Field Marketer to design and deliver premium, high-touch events that accelerate enterprise pipeline. This role involves designing environments where Medallia’s largest enterprise deals are forged. The ideal candidate will have an eye for luxury hospitality, a mind for B2B strategy, and the drive to see their events directly impact the company's bottom line. This Senior Manager role requires a unique blend of strategic business sense, strong attention to detail, and excellent communication and organizational skills. The position will interface with internal and external C-suite and senior level executives, ensuring every experience strengthens relationships and delivers measurable ROI. This role requires up to 30% travel within North America to lead onsite execution and host VIP audiences. Candidates based in the Tysons vicinity will be prioritized as this role is Hybrid, 3 days per week onsite.

Requirements

5+ years of proven success managing sophisticated B2B experiential marketing, high-touch VIP programs, or executive events within the technology or professional services sectors.
Demonstrated end-to-end project management expertise, showcasing the ability to negotiate high-value vendor contracts and maintain absolute fiscal discipline.
Proven track record of confidently interacting with internal and external C-suite and senior-level stakeholders including in-person, written and oral.
Demonstrated proficiency with Salesforce (or similar enterprise CRMs) to track campaign performance, pipeline attribution, and account data.
Ability to travel within North America (up to 30%) and command live, fast-paced event environments for extended periods.

Nice To Haves

Direct experience within the Enterprise SaaS landscape.
Comfort navigating a fast-paced, high-growth environment with a calm, solution-oriented mindset under pressure.
Familiarity with modern marketing suites, Google Workspace, and event management platforms.
A proactive, intuitive approach to anticipating logistical hitches and resolving them seamlessly behind the scenes.

Responsibilities

Plan and execute a premium portfolio of high-touch events, including exclusive VIP dinners, bespoke experiential events, sponsorships and hosted programs.
Direct all facets of event production—including premium venue sourcing, vendor negotiations, complex timelines, and budget oversight—ensuring every touchpoint reflects Medallia’s brand standard.
Serve as the professional onsite lead, orchestrating seamless logistics while naturally interacting with executive attendees and internal leadership.
Simultaneously manage multiple high-stakes timelines without compromising the attention to detail required for high-touch events.
Partner closely with Sales and Marketing leadership to map high-value target accounts to tailored experiential programs.
Act as the internal consultant to senior account executives, enabling them with messaging, white-glove invitation strategies, and the details necessary for their active involvement in the event.
Champion upcoming high-touch programs internally, driving alignment, excitement, and disciplined execution across cross functional teams.
Coordinate directly with account teams to ensure personalized post-event outreach that capitalizes on executive momentum.
Architect events with the end in mind, tracking and reporting on critical metrics including target account penetration, pipeline generation, and acceleration.
Synthesize complex event data into concise, high-impact performance reports for marketing and sales leadership.
Constantly evaluate event formats and ROI, leveraging feedback and data to elevate future experiences and maximize business impact.
Collaborate with Content, Creative, and Product Marketing teams to ensure event themes and narratives resonate deeply with an executive audience.
Integrate key ecosystem partners into VIP experiences to increase event value while managing shared goals and co-marketing compliance.