Field Marketing Manager

Smoothie King • Coppell, TX

12d

About The Position

If you're looking for a purpose and not just a job, join the Smoothie King team and turn your purpose into a fulfilling passion! We're not just the pioneers of the nutritional smoothie; we're the champions of inspiring people to live a healthy and active lifestyle. With over 1300 stores and counting, we've grown to become the largest nutritional smoothie bar in the nation, with a simple recipe for success: Hire the best people, use the best ingredients, and blend with a purpose. At Smoothie King, we're serious about our clean ingredients and passionate about our guests' health and wellness journeys—but that doesn't mean we don't know how to have a good time. Here, you'll find work that's equal parts challenging and rewarding, all within a culture that's as amazing as our smoothies. We're committed to continuous improvement, achieving our goals, and fostering a supportive and collaborative environment where every team member can thrive. Overview The Field Marketing Manager is responsible for being the primary day-to-day contact for Franchisees and is responsible for managing the development and execution of brand-building initiatives at the regional and local level to maximize system marketing efforts, enhance brand awareness, implement promotions that increase customer traffic and build sales. This role will work closely with the Corporate Marketing Team to execute field marketing programs and will be directly responsible for ensuring business goals are met through successful implementation of new store opening programs, new product roll outs, and strategic regional marketing plans. Plan, execute, and manage regional and local marketing plans, within region. You will be directly responsible to maximize system marketing efforts, enhance brand awareness, and implement promotions that increase customer traffic and build sales. Manage co-op/regional fund budgets and effectively communicate media buys, post buys and ongoing management of media vendors. Manage and track Regional Fund accounts and budgets; forecast and compile reporting metrics for each specific program. Measure each project against goals and follow-through to completion both on time and within budget. Develop a deep understanding of the business and act as primary marketing contact with local Franchisees; ensure effective communication of corporate strategies to maintain compliance to brand standards. Execute on event strategy, tactical plans, and project manage from beginning to end including all logistics, onsite execution, and post event analysis. Analyze performance of marketing plans; develop strategies to measure and track effectiveness and implement strategies for underperforming campaigns and activities. Drive new restaurant opening sales performance by creating plans to build awareness and drive traffic. Drive joint marketing programs with regional partners such as in-field program activations and coordination of regional opportunities to drive pipeline and increase engagement. Guide and ensure consistency of corporate and brand message throughout each program.

Requirements

• The ability to communicate, influence, and drive franchisee performance within assigned DMA's are key attributes for ideal candidate.
• Strong interpersonal and leadership skills with the ability to effectively communicate with stakeholders and all levels of management.
• Attention to detail while working in fast-paced environment with multiple projects.
• Strong financial acumen with an ability to manage budgets and control costs.
• A dynamic, high-energy individual able to excel in a fast-paced environment and possess strong interpersonal, organizational, and project management skills.
• Interest in working in a fast-growing environment with changing responsibilities.
• Proven analytical and problem-solving abilities.
• Skilled at working within a team-oriented, collaborative environment, while possessing a can-do attitude.
• A Bachelor's degree marketing/advertising or related degree is required.
• At least five (5) years' experience in consumer marketing, advertising, retail, hospitality, or media field.
• Experience in developing and executing local and regional marketing plans while also supporting national programs as needed.
• Experience with managing large budgets, multiple accounts/market, working with media and executing events and sponsorships.
• DMA Co-op management experience required.
• Intermediate Microsoft Office Suite knowledge required, specifically Microsoft Excel.
• Willingness to travel (at least 70%) in and around the assigned area almost every day to visit stores.

Nice To Haves

• Personal passion for health and fitness is a plus.

Responsibilities

• Plan, execute, and manage regional and local marketing plans, within region.
• Maximize system marketing efforts, enhance brand awareness, and implement promotions that increase customer traffic and build sales.
• Manage co-op/regional fund budgets and effectively communicate media buys, post buys and ongoing management of media vendors.
• Manage and track Regional Fund accounts and budgets; forecast and compile reporting metrics for each specific program.
• Measure each project against goals and follow-through to completion both on time and within budget.
• Develop a deep understanding of the business and act as primary marketing contact with local Franchisees; ensure effective communication of corporate strategies to maintain compliance to brand standards.
• Execute on event strategy, tactical plans, and project manage from beginning to end including all logistics, onsite execution, and post event analysis.
• Analyze performance of marketing plans; develop strategies to measure and track effectiveness and implement strategies for underperforming campaigns and activities.
• Drive new restaurant opening sales performance by creating plans to build awareness and drive traffic.
• Drive joint marketing programs with regional partners such as in-field program activations and coordination of regional opportunities to drive pipeline and increase engagement.
• Guide and ensure consistency of corporate and brand message throughout each program.

Benefits

• Join our team and enjoy an unusually fun work environment with an upbeat atmosphere and great team members.
• We keep our team happy with our great benefits package, free smoothies, flexible work schedules, office lunches and parties, monthly fitness challenges, free gym access, and more fun activities to make Smoothie King a happy and healthy place to work.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees