Field Marketing Manager

Campfire • New York, NY

3d • Onsite

About The Position

The Field Marketing Manager will turn the density of New York City's highest-value buyers into pipeline through tradeshows, community programs, hackathons, executive dinners, and memorable hospitality experiences. This is an owner's role responsible for deciding which shows to attend, which communities to invest in, who to invite to dinners, and where to allocate budget. The role involves close collaboration with Sales, with success measured by the pipeline created and accelerated through these programs.

Requirements

• 4–7 years in field marketing, events, or experiential marketing, including B2B with a sales-led motion.
• Proven track record of running events independently, end to end, with minimal oversight.
• Experience across a range of event types, from large shows to small dinners.
• Strong Sales partnership skills, including building invite lists, pushing back on low-leverage asks, and chasing follow-up.
• Data fluency: ability to build plans from account and performance data and discuss metrics like cost per meeting.
• Strong negotiation instincts with vendors, venues, and agencies.
• Excellent presence in front of a room, including senior internal audiences.
• Based in NYC.
• Willingness to work evenings and travel to EMEA.

Nice To Haves

• Experience with technical or developer audiences (hackathons, builder communities).
• Existing NYC venue, agency, and community relationships.
• Experience selling to or marketing to finance and accounting leaders.
• Experience mentoring junior marketers or managing agency teams.

Responsibilities

• Own the NYC event portfolio, including strategy, budget, execution, and reporting across various program types.
• Manage tradeshows: select and tier shows against target accounts, design booth experiences, and ensure pre-show outreach and post-show follow-up.
• Build a sustained presence with NYC practitioner communities and peer networks through recurring formats, partnerships, and customer advocates.
• Partner with Product and Engineering to run hackathons that build technical credibility and encourage product adoption.
• Curate small, high-signal executive dinners with senior buyers, built account by account with Sales, ensuring follow-up that converts.
• Design sports, culture, and dining hospitality experiences tied to named deals, with clear allocation rules and compliance guardrails.
• Build and negotiate budgets across vendors, venues, sponsorships, software, and agencies, and defend the ROI.
• Report honestly on program effectiveness (what worked and what did not) and present plans and results to the wider GTM team.
• Develop repeatable and scalable processes, including playbooks, templates, and SLAs, for market expansion.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed