Field Marketing Manager

Webster & Webster Associates • San Francisco, CA

15d

About The Position

Global embedded technology leader is seeking a Field Marketing Manager to take charge of US demand-generation efforts. You will design and deliver field programs, industry events, content initiatives, and digital campaigns tailored to key technical audiences. This is a hands-on role that requires strong collaboration with commercial teams and the ability to turn real-world customer insights into compelling messages and targeted activities. It’s an excellent fit for someone who enjoys fast-paced environments and taking full ownership of the marketing engine for a major region.

Requirements

• 5+ years of B2B field marketing experience in a technical, engineering-driven, or software-focused industry.
• Demonstrated ability to work closely with commercial teams to drive measurable outcomes from marketing activities.
• Experience supporting product or feature launches and shaping effective technical marketing content.
• Hands-on proficiency with digital campaign execution, marketing automation, analytics, and CRM reporting.
• Strong analytical skills, with the ability to track performance, interpret data, and make recommendations.
• Self-directed, adaptable, and comfortable owning programs from strategic planning through execution.

Responsibilities

• Lead the US field marketing plan, including industry events, webinars, customer programs, and targeted vertical initiatives, with a focus on generating qualified opportunities.
• Collaborate closely with sales and commercial teams to support pre-event outreach, onsite activities, and post-event follow-up that drives pipeline progression.
• Convert customer feedback and market signals into relevant stories and localized content to support product messaging and new feature initiatives.
• Manage coordination of joint marketing efforts with ecosystem partners, including co-marketing campaigns, shared programs, and partner-sponsored activities.
• Tailor global campaigns for the US market, building landing pages, managing nurtures, executing digital promotion, and completing detailed analysis of results.
• Travel required for several industry events and partner-focused activities throughout the year.

Benefits

• Competitive Compensation: The role offers a robust base salary and competitive overall package aligned with the strategic expectations of the position.
• Strong Benefits: Comprehensive benefits that include meaningful company contributions to health plans, retirement savings support, and additional programs designed to promote well-being.
• Work-Life Balance: Generous time-off policies with multiple avenues for rest, personal needs, and cultural celebrations.
• Collaborative Culture: Join a team that values curiosity, shared knowledge, and a supportive environment where ideas and expertise are welcomed.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed