Field Marketing Manager

Witness AI

5d•$90,000 - $120,000•Hybrid

About The Position

The Field Marketing Manager serves as the in-region marketing expert and partner to the field. This role collaborates closely with regional teams, including Regional Sales Directors, Sales Engineers, Channel Account Managers, and regional partners to plan and execute programs that drive demand, accelerate pipeline, and deepen engagement.

Requirements

3 - 5 years of experience in B2B field marketing or partner marketing.
Proven experience supporting or partnering with sales organizations.
Exceptional written and verbal communication skills.
Proficiency in Microsoft Office, Google Workspace, and Salesforce.
Comfortable managing multiple projects with attention to detail and tight deadlines.
Proficiency with social channels (e.g., LinkedIn, X/Twitter) for event promotions.
Creative thinker who enjoys identifying new opportunities to engage customers and prospects.

Responsibilities

Create quarterly field marketing plans that generate demand and increase funnel velocity in assigned territory using input from the regional sales team.
Own end-to-end execution of regional programs, including virtual events, in-person events, executive roundtables, etc.
Manage logistics, promotions, communications, SDR hand-offs, and post-program follow-up.
Assist with the planning and execution of major tradeshows, conferences, and customer events within territory.
Own the in-region field marketing budget; track spend and evaluate performance in terms of CPL, ROI, and pipeline contribution.
Provide weekly and monthly program reporting, including event analytics.