Field Marketing Manager (WA - Bellevue)

Dough Zone USA•Bellevue, WA

38d•$95,000 - $120,000•Onsite

About The Position

Dough Zone is seeking a highly motivated Field Marketing Manager in Bellevue, WA, to take full ownership of local market strategy and execution for their fast-growing restaurant group. This role requires a self-starter who thrives in a fast-paced environment and can independently drive projects from concept to completion with minimal oversight. The Field Marketing Manager will be responsible for developing and implementing local marketing strategies, analyzing campaign performance, planning and executing events, supporting new store openings, managing customer feedback, overseeing budgets and vendor relationships, and ensuring brand consistency.

Requirements

Bachelor’s or master’s degree in marketing or a related field.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Organization skills and detail orientation is a must.
Basic design skills with experience using tools like Canva to create localized marketing materials within established brand standards.
Willingness to travel regularly across regional markets.
Must be able to work independently and within a team environment, with minimal instructions.
Solid knowledge of restaurant and marketing analytics tools (e.g. Google Analytics, Toast).
Experience working with the press; creating special events; collaborating with influencers; and handling reputation management.
Strong copywriting and editorial skills; experience writing press releases, media pitches, and branded content for restaurant or consumer audiences.

Nice To Haves

Preferably 4-8 years of local marketing in restaurant or food industry

Responsibilities

Develop comprehensive local marketing strategies, campaigns, and initiatives to drive foot traffic, generate revenue, increase on-site conversion, and ensure repeat business.
Identify stores with low sales volume and develop promotion campaigns/activities to assist stores in achieving positive results.
Track and analyze campaign performance using analytics tools and tracking systems to measure effectiveness and return on investment (ROI), providing actionable insights.
Lead planning and execution of in-store events, pop-ups, community outreach, fundraisers, tastings and other events.
Coordinate logistics and collaborate with operations for events.
Support new store opening projects from signage timeline and installation, storefront POS system setting, 3rd party account management and menu execution.
Review customer review reports on a weekly basis and provide improvement recommendations to store-front teams.
Develop and manage the local marketing budget.
Oversee vendor and agency relationships (e.g., signage, printing, etc) to ensure quality and cost-effectiveness.
Maintain good working relationship and coordination with Operations, Purchasing, Marketing, and local restaurant managers.
Complete routine data pulls and reports on all restaurant-related metrics, including revenue, store performance, customer behavior, etc.
Create or adapt local marketing materials such as posters, flyers, table tents and digital assets using brand-approved templates.
Ensure that regional market efforts align with Dough Zone’s brand standards and local regulations.
Write press releases, event recaps, and pitch emails tailored to local media and community outlets.
Develop relationships with media to secure coverage for new store openings, local events, and community initiatives.