Field Marketing Manager

Contrast Security•Pleasanton, CA

12d

About The Position

At Contrast Security, we’re redefining how organizations protect their software at the speed of modern development. With industry-leading Application Detection and Response (ADR), we give teams the power to detect, stop and fix real threats in real time. If you're passionate about building smarter, faster, more effective security, you’ll fit right in. We’re looking for sharp minds, fearless builders, and problem-solvers who thrive on turning complex challenges into innovative solutions. This is an exciting opportunity for an experienced, forward-thinking, data-driven, and passionate marketer to join a fast-moving, dynamic, and creative demand gen team. The North America Field Marketing Manager (West) will support the territory growth and revenue generation and is responsible for the development and execution of the B2B marketing strategy for the defined regions. The path to success requires alignment with and championing revenue goals and timely execution of go-to-market strategies while driving the company vision, brand, and messaging into key markets. Maximizing marketing investment requires regular communication and cross-functional collaboration with key stakeholders in the field, channels, alliances, and a wider marketing team.

Requirements

7+ years of field marketing, marketing programs management in the technology industry preferred
Proficiency in key tech tools like Hubspot, Linkedin, Google, and Salesforce
Excellent written and communication skills
Ability to work closely with distributed field sales teams and channel sales teams
Coordinate closely with Demand Generation, Product Marketing, and Corp Marketing teams to develop and execute integrated plans and key company initiatives
Knowledge of and experience in Application Security is a plus
Ability to execute quickly and flexibly pivot projects as needs change
Ability to work in a fast-paced environment and seek feedback from relevant stakeholders
Travel as needed to execute regional campaigns and events as required

Responsibilities

Work directly with Regional Sales Leaders, Regional Sales Managers, and Channel Partners, including Managed Services and Tech providers
Build and execute an integrated field marketing strategy for North American territories - West and Central - focused on driving consistent pipeline generation utilizing a full, Direct, Channel Partner and Tech/MSSP go-to-market strategy
Build marketing programs catering to two key buyer personas for Contrast Security - CISO and DevOps/Software Engineering with direct go-to-market tactics and yearlong Channel Partner joint marketing plans
Responsible for planning and executing end-to-end event marketing programs, including industry events, Contrast events, trade shows, webinars, roundtables, customer forums, and workshops, according to requirements, budget, target audience, and key company objectives
Responsible for setting KPIs and metrics for each program and delivering as a team with Field Sales, SE, CSM, and the rest of the global marketing team
Manage an integrated plan that includes internal cross-department collaboration before event/webinars, overall onsite/virtual experience, and post-event/webinar strategy
Plan key programs with select Channel Partners and key Tech and MSSP Partners that aim to generate and influence pipeline generation, grow the Contrast brand, and drive revenue
Work closely with internal teams to ensure content, messaging, and demos are consistent, on-brand, and delivered to set objectives
Facilitate stakeholder meetings up to and including C-level executives to determine stakeholder needs and level of engagement with a strong executive presence
Work cross-functionally with SDRs, sales, product marketing, customer success, and many others to execute agreed-upon marketing plans
Align territory marketing activities to support the sales goals for leads and opportunities
Support the Marketing and Sales Ops teams to manage measurement of every event program’s impact through SFDC reporting, evaluate event/campaign ROI, present recommendations for improvement, and ensure department consistency in reporting
Manage program plans tightly to ensure no steps are skipped and within set budgets
Craft and execute persona-specific / industry-specific / account-specific assets and messages for campaigns with that requirement