Field Marketing Manager, Canvassing and Lead Generation
About The Position
Vault Roofing is hiring a Field Marketing Manager to help build and scale our canvassing and field marketing program across multiple growth markets. This is not a typical local team lead role. We are looking for an experienced field marketing leader who can build a program from the ground up, create accountability in the field, develop high-performing teams, and help shape what canvassing becomes for Vault Roofing as we expand. The Field Marketing Manager will own the structure, execution, and growth of Vault Roofing’s canvassing program across multiple markets in the United States. This person will partner closely with marketing, sales, recruiting, and local leadership to build a repeatable field marketing model that generates quality homeowner leads and supports market growth. This role is a mix of remote work, field leadership, market visits, and hands-on program building. Travel is required.
Requirements
- 5–10+ years of experience in field marketing, canvassing, door-to-door sales, lead generation, outside sales, or direct-to-consumer marketing
- Prior management experience leading field-based teams
- Experience building a team, program, territory, or location from scratch strongly preferred
- Strong understanding of canvassing operations, field accountability, appointment setting, and lead generation
- Ability to hire, train, mentor, motivate, and retain high-performing team members
- Comfortable working in a fast-paced, growth-focused environment with evolving priorities
- Strong operational mindset with the ability to create structure, process, reporting, and accountability
- Confident analyzing performance data and using it to improve results
- Excellent communication skills with the ability to work across marketing, sales, recruiting, and local market leadership
- Willing and able to travel regularly to support market launches, field training, and team performance
- Valid driver’s license and reliable transportation
Nice To Haves
- Home services, roofing, solar, exterior remodeling, pest control, security, telecom, or similar industry experience is strongly preferred, but not required
Responsibilities
- Build and scale a multi-market canvassing and field marketing program from the ground up
- Create the playbook for recruiting, onboarding, training, managing, and retaining canvassers and field leaders
- Hire, train, coach, and develop canvassing leaders and field marketing team members
- Launch canvassing teams in new and existing markets
- Set clear expectations for activity, lead quality, appointment generation, communication, and accountability
- Develop field scripts, training materials, neighborhood canvassing strategies, and performance standards
- Manage the day-to-day operations of the canvassing program, including territory planning, scheduling, field coverage, reporting, and follow-up
- Track key performance metrics such as doors knocked, conversations, leads generated, appointments set, show rates, close rates, lead quality, and team productivity
- Partner with sales leadership to ensure canvassing efforts are creating qualified opportunities for the sales team
- Identify what is working, fix what is not, and continuously improve the program as markets grow
- Build a strong field culture rooted in energy, accountability, professionalism, and results
- Represent Vault Roofing professionally in the field and help ensure every canvasser does the same
Benefits
- Bonus opportunity based on program performance, team growth, and market results
- Full-time W2 position
- Benefits package available to eligible full-time employees
- Opportunity to build and lead a program with significant growth potential
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
