Field Marketing Manager (Celsius and Alani Nu)
About The Position
As the Field Marketing Manager, you’ll be the face of the CELSIUS® or ALANI NU® brand on the ground, driving awareness, trial, and conversion across your region. This is your opportunity to activate national marketing strategies through impactful local experiences that connect with consumers and energize retail. You’ll bring leadership, creativity, and a passion for building community through smart, scalable field programs. This position is available in the following markets: Miami, FL - CELSIUS® or ALANI NU® Dallas, TX - CELSIUS® ONLY New York City Metro - CELSIUS® ONLY Denver, CO - CELSIUS® ONLY Orlando, FL - CELSIUS® ONLY
Requirements
- 5+ years in grassroots and brand marketing, preferably in CPG, food, or beverage
- 3+ years in team management or field leadership
- Strong background in community engagement, event marketing, and project management
- Familiarity with regional events and cultural moments that drive brand relevance
- Demonstrated ability to lead teams, manage cross-functional priorities, and deliver under pressure
- Self-motivated with excellent organizational and problem-solving skills
- Strong interpersonal and communication skills
- Comfortable working independently and collaboratively in a dynamic environment
- Willingness to travel within the assigned region
- Valid U.S. driver’s license
- Physically able to lift up to 25 lbs and stand for extended periods
Nice To Haves
- Bachelor's degree preferred
Responsibilities
- Implement 360° marketing campaigns aligned with national goals and regional sales strategies
- Build partnerships with local influencers, community leaders, and media outlets
- Develop and manage local sponsorships and sampling opportunities
- Lead high-impact consumer activations and events; measure performance to optimize ROI
- Recruit, train, and lead a team of part-time Brand Ambassadors
- Collaborate with Sales and distributor teams to support in-store visibility and retail success
- Manage regional marketing budgets, product forecasting, and campaign reporting
- Oversee operational logistics, including warehouse space, product inventory, and company vehicle use
- Coordinate with Finance to process invoices and manage expenses
- Support broader marketing and sales initiatives as needed
Benefits
- Comprehensive Medical, Dental & Vision benefits
- Long- and short-term disability
- Life insurance
- 10 Vacation days per year subject to accrual policy
- 11 Company paid holidays
- 401(k) with Company match
- Identity theft and legal services
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What This Job Offers
Job Type
Full-time
Career Level
Manager
