Field Marketing Manager (Hybrid with Travel Position)

Aramark•Chambersburg, PA

13d•$75,000 - $80,000•Hybrid

About The Position

The Field Merchandising role is an employment opportunity offered through Aramark, one of Asbury’s trusted partner organizations. All applicants selected for further consideration will be contacted directly by a member of the Aramark hiring team. Are you someone who takes pride in making a meaningful difference in the lives of others? Join a team where your passion can shine through in work that truly matters. At Aramark SeniorLIFE+, we serve thousands of seniors living in assisted living, independent living, skilled nursing, and memory care communities. Everything we do helps make each day special for the residents we serve. From providing delicious dining experiences to keeping spaces clean, safe, and welcoming, we create moments that bring joy, promote wellness, and support vibrant, fulfilling lives. With seniors at the heart of what we do, we are dedicated to nurturing lives and creating meaningful connections. Bring your purpose and passion to Aramark SeniorLIFE+ and be part of a team that makes every moment count. Aramark SeniorLIFE+ at Asbury Communities is currently seeking a Field Marketing Manager. This role is responsible for planning, executing, and supporting local marketing initiatives that drive awareness, engagement, and client acquisition for senior care services. This highly visible, travel-based role partners with operational leaders, community teams, referral sources, and clients to ensure consistent brand presentation, impactful community outreach, and measurable marketing results. The ideal candidate is a hands-on marketing professional who excels in merchandising, event execution, data analysis, client presentations, and field support across multiple locations.

Requirements

Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or related field.
5+ years of marketing, field marketing, community outreach, or business development experience.
Experience managing events, promotions, merchandising, and multi-site marketing initiatives.
Strong presentation, communication, and relationship-building skills.
Proficiency with Microsoft Office Suite, CRM platforms, and marketing analytics tools.
Demonstrated ability to analyze data and convert insights into actionable strategies.
Valid driver's license and ability to travel extensively within assigned territory.

Nice To Haves

Experience in senior care, healthcare, assisted living, home care, hospice, or related industries.
Experience supporting multiple locations or territories.
Background in community relations and referral source development.

Responsibilities

Implement regional and local marketing strategies that align with company objectives and growth goals.
Conduct regular field visits to support location teams and ensure marketing standards are consistently maintained.
Monitor brand compliance, signage, collateral placement, and community marketing displays.
Provide hands-on support for new community launches, rebranding initiatives, and special projects.
Develop and maintain merchandising standards across all assigned locations.
Coordinate and distribute marketing materials, promotional displays, signage, and branded merchandise.
Evaluate and optimize in-location marketing presentations to enhance client and visitor experiences.
Ensure marketing assets are current, professionally displayed, and aligned with company branding guidelines.
Plan and execute seasonal, holiday, grand opening, appreciation, and community engagement events.
Collaborate with operations teams to create meaningful resident, family, and referral partner experiences.
Coordinate event logistics, vendor relationships, promotional materials, budgets, and timelines.
Measure event effectiveness and provide post-event analysis and recommendations.
Track marketing KPIs, lead generation metrics, event performance, referral activity, and campaign effectiveness.
Analyze trends and identify opportunities to improve outreach and marketing ROI.
Maintain accurate reporting dashboards and present insights to leadership teams.
Utilize CRM and marketing systems to document activities and measure outcomes.
Create professional presentations for prospective clients, referral partners, community organizations, and internal stakeholders.
Represent the organization at trade shows, networking events, healthcare conferences, and community meetings.
Deliver compelling presentations highlighting company services, value propositions, and success stories.
Support client acquisition and retention efforts through relationship-building and strategic communication.
Act as a marketing resource and consultant for community and operational leaders.
Train local teams on marketing best practices, promotional campaigns, and brand standards.
Assist locations with local outreach strategies, referral development initiatives, and community partnerships.
Provide rapid-response support for priority business needs and special projects.