Field Marketing Manager - Bloomfield

Universal Technical Institute • Bloomfield, NJ

2d • $75,000 - $85,000 • Hybrid

About The Position

The Manager Field Marketing is responsible for driving brand awareness and student recruitment through highly impactful and engaging community-focused event demonstrations around the local community including but not limited to, local high school presentations, campus events, industry-related events with employers, and community activations, such as car shows and festivals. This role is also responsible for building and maintaining strategic partnerships with local employers, educational providers, and industry leaders, further helping to enhance the school's presence and influence within the community.

Requirements

• Minimum of three (3) years' experience in marketing or event management with a particular experience in onsite and offsite events (required)
• Knowledge of basic marketing & advertising disciplines (required)
• Possess a valid state-issued driver's license; license class may vary based on state-specific requirements (required)
• Meet DOT requirements and pass a driving test (required)
• Strong communication skills across all business channels
• Skilled in operating and driving large vehicles (class 3)
• Skill and comfort with public speaking and facilitating presentations
• Strong attention to detail and focus on execution, follow-up and measurement of event success through analyzing metrics
• Communicate orally and in writing
• Able and willing to: Communicate, think, learn, and reason
• Able and willing to: Use computers and computer systems (including hardware and software) to process transactions, store documents, enter data, or perform assigned tasks
• Able and willing to: Safely ambulate and/or maneuver when on-site at Company locations
• Able and willing to: Demonstrate and utilize active listening, inductive reasoning, information ordering and category flexibility
• Ability to use good judgment, problem-solving and decision-making skills
• Ability to maintain confidentiality and manage sensitive information with discretion
• Ability to work in a fast-paced environment where deadlines are essential and multiple projects are worked simultaneously
• Ability to gain, understand and apply information and data as it relates essential functions of the position
• Ability to foster long-term relationships with stakeholders

Nice To Haves

• Bachelor's degree in marketing, communications, or event management (preferred)
• Minimum one (1) year of experience working in a cross-functional organizational environment (preferred)
• Minimum one (1) year experience with developing and negotiating sponsorship agreements (preferred)
• Minimum one (1) year of experience in event planning and execution background including lead generation (preferred)
• Bilingual in English and Spanish (preferred)

Responsibilities

• Schedule, coordinate and serve as representative for recruitment events, including career fairs, community festivals, dealership receptions, and campus open houses to include transporting company truck and trailer to events and setting up demonstrations
• Drive enrollment growth by identifying and engaging prospective students through events that deliver high-value leads, driving strong inquiry-to-start conversion rates
• Optimize event ROI by developing and executing local event strategies that generate the highest return on investment, including high school STEM demonstrations, employer-sponsored showcases, and campus-hosted experiences
• Build and leverage strategic partnerships by establishing strong relationships with industry partners, local employers, and high school staff to increase brand presence and student referrals
• Enhance event performance metrics through tracking and analyzing event success, measuring the impact on student inquiries, enrollments, and starts
• Collaborate with regional leaders to optimize strategies based on data insights
• Innovate and expand recruitment strategies by developing and testing new event formats and promotional tactics to continually improve student engagement and interest
• Deliver engaging presentations to include live demonstrations at high schools, community events and employer partner activations
• Establish strong relationships with industry partners, local employers, and high schools to increase brand presence and student referrals
• Other duties as assigned

Benefits

• Tuition Waiver: Enjoy a tuition waiver after 6 months of employment for you AND your immediate family offered at UTI and Concorde campuses
• Paid Time Off: Competitive paid time off programs for employees (Vacation, Sick, Flexible)
• Retirement Matching: 50% match on the first 6% of your contributions after 90 days
• Paid Parental Leave: 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new baby
• Competitive Insurance: Health, vision, and dental coverage for you and your dependents
• Pet Insurance: Competitive coverage for your furry family members through ASPCA

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level