Field Marketing Manager

Expo Home Improvement•Georgetown, TX

About The Position

Lead our Neighborhood (Door-to-Door) and Shows & Events teams. This role is for a strategic, people-first leader with experience managing field marketing or canvassing teams. You’ll coach high-performing teams, build retail and event strategies, and drive brand awareness through strong community presence. Door-to-door leadership experience is required.

Requirements

Leadership experience managing door-to-door, field marketing, event marketing, or canvassing teams
Strong coaching, communication, and organizational skills
Ability to lead in fast-paced, public-facing environments
Charismatic, professional presence
Door-to-door sales or leadership required
Standing/walking up to 8 hours
Lifting up to 30 lbs.
Indoor/outdoor environments
Frequent driving (valid driver’s license and TX auto insurance required)

Nice To Haves

Direct sales or event marketing leadership experience
Home improvement or in-home services background
Familiarity with CRM/lead tracking tools

Responsibilities

Recruit, train, and lead Door-to-Door, Shows & Events, and Retail Activation teams
Set expectations, coach performance, and drive accountability
Build a high-energy, fun culture focused on quality leads and results
Work directly with the Director to identify top events, evaluate market opportunities, and determine weekly/monthly performance goals.
Plan weekly/monthly goals that increase leads and traffic
Implement and adjust field/event strategies using performance data
Secure retail partners for recurring booth placements
Maintain strong relationships with store managers and event organizers
Build rotating schedules to ensure consistent brand visibility
Represent the brand with professionalism and charisma
Ensure teams deliver positive, memorable customer experiences
Track lead metrics, event ROI, and team productivity
Oversee setup, teardown, supplies, and logistics
Maintain safety and operational excellence across all events implement