Field Marketing Manager – Southern California

Express Flooring•San Diego, CA

7d•$75,000 - $80,000•Onsite

About The Position

As our Field Marketing Manager, you’ll play a key role in launching and building Express Flooring’s event presence across Southern California. You’ll own the local event strategy — building the calendar, executing trade shows and community activations, and creating experiences that generate qualified leads and in-home appointments for our sales team. This is an opportunity for a confident, hands-on leader who can think strategically and execute in the field. Working closely with the Director of Events, you’ll build our local presence, recruit and coach a team of Brand Ambassadors, and continuously improve performance as the market grows. If you’re a confident field marketer who enjoys building something from the ground up and seeing a direct connection between your work and business results, this is an opportunity to make a visible impact.

Requirements

3–5 years of experience in field marketing, event marketing, experiential marketing, lead generation, or a related customer-facing environment.
Proven experience planning and executing trade shows, canvassing, community events, activations, or face-to-face lead-generation programs.
Experience recruiting, leading, and coaching customer-facing teams such as Brand Ambassadors, promoters, sales representatives, or event staff.
Strong business acumen with experience evaluating event performance, lead metrics, budgets, and ROI.
Strong organizational, project management, and communication skills with the ability to manage multiple events and priorities.
Proficiency with Microsoft Office Suite.
Ability to travel throughout the assigned territory and regularly work weekends based on the event schedule.

Nice To Haves

Experience in home improvement, home services, remodeling, flooring, windows, roofing, HVAC, solar, or another in-home sales environment where field marketing generates leads or appointments for a sales team.
Understanding of the customer journey from event engagement to in-home sales consultation.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and experience.

Responsibilities

Build and manage the territory’s event calendar, with the goal of growing the market to 25+ events per month across trade shows, community events, partnerships, and local activations.
Develop an event strategy focused on brand visibility, lead generation, appointment setting, and ROI.
Build relationships with event organizers and community partners to secure new opportunities and expand Express Flooring’s local presence.
Own event execution from logistics and setup through staffing and on-site performance.
Maintain a strong field presence, personally working events and engaging homeowners as the market and team grow.
Create professional, engaging experiences that generate qualified leads and in-home consultation opportunities while representing Express Flooring’s brand.
Recruit, onboard, coach, and develop a team of 10+ Brand Ambassadors as the market grows. Teach and model effective customer engagement, lead generation, qualification, appointment-setting, and brand representation.
Provide regular in-field coaching, feedback, and performance management to strengthen individual and team results.
Build a culture of energy, accountability, and continuous improvement.
Track lead volume, appointment generation, event costs, conversion trends, and other key performance indicators to understand event effectiveness.
Use performance data to determine where to invest, where to adjust, and which events should become part of the ongoing market strategy.
Manage event budgets and resources with a strong focus on ROI.
Partner closely with the Director of Events and other business leaders to communicate results, opportunities, and recommendations.