Field Marketing Manager
About The Position
At Skillsoft, we believe skills fuel growth. Our mission is to empower every organization and every learner to turn constant change into continuous growth. As part of the team, your skills will help organizations understand what skills they have, what they need next, and how to apply them in ways that drive real performance and progress. Skillsoft is seeking a strategic and results-driven Field Marketing Manager to lead and execute regional marketing initiatives across North America. In this role, you will have the opportunity to partner closely with sales, product marketing, and demand generation teams to develop and implement integrated marketing programs that drive pipeline growth, customer engagement, and brand awareness.
Requirements
- 8+ years of experience in B2B marketing, with at least 3 years in a field or regional marketing role.
- Proven track record of planning and executing successful marketing campaigns that drive pipeline and revenue.
- Strong understanding of the North American market landscape and buyer personas.
- Experience and proficiency with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
- Excellent communication, project management, and organizational skills.
- Ability to travel up to 25% within North America.
- Experience in the SaaS or technology industry.
- Familiarity with account-based marketing (ABM) strategies.
- Data-driven mindset with a passion for testing and optimization.
Responsibilities
- Develop and execute field marketing plans aligned with regional sales goals and global marketing strategy.
- Plan and manage multi-channel campaigns including events, webinars, ABM programs, and digital initiatives tailored to regional audiences.
- Collaborate with sales teams to provide tools, content, and programs that support lead generation and conversion.
- Organize and execute regional events (virtual and in-person), including trade shows, customer roundtables, and partner events.
- Measure and report on the effectiveness of field marketing programs, using data to optimize future initiatives.
- Work closely with product marketing, content, and digital teams to ensure consistent messaging and branding.
Benefits
- medical
- dental
- vision
- paid time off
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
