Field Marketing Manager

Ivalua • New York, NY

14h • $105,000 - $130,000 • Hybrid

About The Position

Ivalua is seeking a Field Marketing Manager to lead marketing initiatives for the Canada sales region, with possible support or ownership of selected field events in the West region. The role drives demand generation and brand awareness through regional field marketing strategies, events, account-based marketing, and integrated campaigns aligned with sales objectives. It reports to the Head of Marketing, North America. Bilingual English/French candidates are preferred, and travel up to 25% is an essential function of the role.

The manager will develop regional marketing strategies, plan and deliver field events—including a flagship Procurement Innovation on Tour event—and create ABM programs and campaigns with product marketing and digital teams. The position partners closely with sales leadership, evaluates campaign performance using metrics and KPIs, and manages the field marketing budget to maximize return on investment.

Ivalua describes its work environment as hybrid, with three days per week in the office. The company highlights its international and collaborative team, training and career development, office snacks and weekly lunches, and regular social and team activities. The stated base salary range is $105,000–$130,000, with an annual target bonus and benefits including medical, dental, vision, and retirement with company match.

Requirements

• At least 6 years of marketing experience, including at least 3 years in field marketing.
• At least 3 years of experience managing and executing in-person hosted events.
• Demonstrated experience managing field events and marketing programs that drive customer engagement and lead generation.
• Strong understanding of account-based marketing principles and best practices, with experience developing targeted campaigns.
• Strong organizational and project management abilities, including coordinating multiple initiatives simultaneously.
• Strong analytical skills to assess campaign performance and derive actionable insights.
• Excellent verbal and written communication skills and the ability to engage diverse audiences.
• Ability to collaborate across teams and align marketing and sales.
• Ability to adapt to changing priorities in a fast-paced environment while maintaining focus on objectives.
• Ability to travel up to 25% of the time; travel requirements may fluctuate with business needs.
• Bachelor’s degree in Marketing or a relevant field.

Nice To Haves

• Bilingual English/French skills preferred.
• Experience using HubSpot and ABM tools such as Demandbase.
• Master’s degree.

Responsibilities

• Develop and implement field marketing strategies tailored to regional market needs to generate leads and pipeline.
• Plan, organize, and execute regional field events, roundtables, and conferences to generate leads and strengthen customer relationships.
• Lead a flagship Procurement Innovation on Tour event in the region, managing end-to-end execution, including agenda development, speakers, venue, catering, and delivery.
• Develop and implement account-based marketing strategies and customized programs for target account segments.
• Design and execute integrated campaigns with product marketing and digital teams, including events, webinars, and digital initiatives.
• Partner with sales leadership to understand market dynamics, customer needs, and sales objectives, and align marketing efforts with sales goals.
• Monitor and analyze marketing initiatives using metrics and KPIs, and make data-driven adjustments to improve performance.
• Manage the field marketing budget and allocate resources to maximize return on investment.
• Potentially support or take ownership of selected field events in the West region.

Benefits

• Hybrid working model with three days per week in the office.
• Training and career development program.
• Office snacks and weekly lunches.
• Regular social events, competitive outings, team running events, and musical activities.
• Annual target bonus conditional on individual and company performance.
• Medical insurance.
• Dental insurance.
• Vision insurance.
• Retirement plan with company match.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level