Field Marketing Manager - New Hampshire

Circle K•Hudson, NH

18h•Hybrid

About The Position

The Field Marketing Manager will oversee and support strategic decisions from the National and Regional level, as well as local. This role oversees operational aspects of merchandise execution and aims to expand brand presence in each market by developing an annual marketing plan, utilizing local opportunities for billboards, radio, and other media. The manager will improve results of under-performing assets by developing imaginative and complex methods, procedures, products, systems and/or innovative programs. They will analyze financial results, recommend promotions and category changes to meet/exceed established goals, aligning with National and Regional Merchandising functions. The role involves anticipating and reacting to competitive activity within each market by reviewing, analyzing, and providing recommendations. The Field Marketing Manager ensures implementation of marketing/merchandising plans and initiatives by communicating with Retail Operations Directors and District Managers. They will maximize marketing/merchandising and profit opportunities by visiting local markets to identify and implement best practices throughout the Business Unit and share results company-wide. This position achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions. They will also maintain staff by recruiting, selecting, and orienting employees, and ensuring staff job results through training, coaching, counseling, and disciplining. Maintaining professional and technical knowledge is key, as is contributing to team effort by accomplishing determined Financial and Key Result Area targets.

Requirements

Bachelor’s degree in marketing or related field preferred. Other combinations of job-related experience and education that meet the requirements may be substituted.
Five to seven years of experience working with marketing, merchandising and communication and/or related field; including a minimum of three year of management responsibility.
Must be proficient in Microsoft Office Suite (Word/Excel/PowerPoint) and Adobe Creative Suite (Photoshop/InDesign/Illustrator).
Must possess well-developed verbal and written communication skills, as well as excellent interpersonal skills.
Proven success record with media relations/PR campaigns
Must possess well-developed verbal and written communication skills, as well as excellent interpersonal skills.
Excellent project management skills and ability to collaborate with other departments.
Must be well organized and possess ability to handle multiple responsibilities under constant deadlines with a high degree of attention to detail and accuracy.
Track record of managing third-party accounts and/or direct reports
Customer focus: Identifies and understands customer needs and puts them first in all activities and efforts.
Commercial mindset: Goes the extra mile to drive the commercial success of the company.
Creative thinker who has proficient design skills

Responsibilities

Oversees and supports strategic decisions from the National and Regional level, as well as local.
Oversees operational aspects of merchandise execution.
Expand brand presence in each market by developing an annual marketing plan, utilizing local opportunities for billboards, radio, and other media.
Improves results of under-performing assets by developing imaginative and complex methods, procedures, products, systems and/or innovative programs.
Analyzes financial results; recommends promotions and category changes to meet/exceed established goals, aligning with the National and Regional Merchandising functions.
Anticipates and reacts to competitive activity within each market by reviewing, analyzing, and providing recommendations aligning with the National and Regional Merchandising functions.
Ensures implementation of marketing/merchandising plans and initiatives by communicating with Retail Operations Directors and District Managers.
Maximizes marketing/merchandising and profit opportunities by visiting local markets to identify and implement best practices throughout the Business Unit and shares results company-wide, following the directives of the National and Regional levels.
Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
Allocates program costs by preparing operational and risk reports for analyses.
Maintains staff by recruiting, selecting and orienting employees.
Maintains staff job results by training coaching, counseling and disciplining employees, planning, monitoring, and appraising job results.
Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks; or participating in professional societies.
Contributes to team effort by accomplishing determined Financial and Key Result Area targets pursuant to Company Plan guidelines.