Field Marketing Manager

Service Express•Grand Rapids, MI

3d•$110,000 - $135,000•Remote

About The Position

You know that great field marketing is about more than events, it’s about creating meaningful moments that move revenue forward. If you’re energized by partnering closely with sales, turning insights into action, and building programs that clearly show impact, this role gives you the opportunity to do all three in a highly visible way. As our Field Marketing Manager , you’ll play a critical role in strengthening how marketing supports growth across the business. This a newly created position designed to bring structure, alignment, and measurable ROI to our regional events and field programs. You’ll own regional marketing strategy, build a portfolio of high-impact events and campaigns, and serve as a trusted partner to sales and sales development – helping translate strategy into execution and execution into revenue.

Requirements

5–10 years of experience in field marketing, regional marketing, or demand generation (B2B required; enterprise or SaaS experience preferred)
Proven success building pipeline-driving field programs with measurable revenue outcomes
Experience running integrated campaigns across events, digital, social, ABM, and partner channels
Strong understanding of complex B2B buying journeys and sales motions (SDR, Sales, Partners)
Hands-on experience with marketing automation and CRM tools (such as Marketo, Salesforce, 6sense, or similar)
Comfort working in matrixed environments with sales, product marketing, revenue operations, and leadership
Strong analytical skills with the ability to interpret KPIs and turn data into action
Clear, thoughtful communicator who can tell a compelling story to different stakeholders
Strong project management skills with a sense of ownership and follow-through
A collaborative, patient, creative, and detail-oriented working style

Nice To Haves

Experience with post-event follow-up strategy is a plus, but not required

Responsibilities

Own regional marketing strategy from opportunity identification through execution and revenue contribution
Build and run a portfolio of high-impact events, including executive experiences, customer roundtables, roadshows, partner activations, and trade shows
Design and execute integrated campaigns across events, digital, email, ABM, content, and partner channels
Partner closely with sales and sales development to align on territory plans, pipeline gaps, and opportunity strategies
Serve as a connector across marketing, sales, revenue operations, and leadership—ensuring clear communication and shared priorities
Establish a regional insights engine by feeding competitive intelligence, customer signals, campaign learnings, and field feedback into planning
Lead quarterly and monthly planning cycles, sharing field marketing roadmaps, investment recommendations, and performance outlooks
Measure what matters by defining KPIs, building dashboards, and making real-time adjustments during QBRs and monthly reviews
Manage budgets, vendors, and agencies to ensure speed, quality, and return on investment
Travel to key markets and events (up to 50%) to support sales growth and execution