Field Marketing Manager - Non-Alc

Molson Coors•Chicago, IL

2d•$109,100 - $143,200

About The Position

This role centralizes ownership of spirits partnerships to eliminate fragmented activation, fully leverage partner network resources and selling structures and ensure Fever-Tree consistently wins integration opportunities versus competitive mixers. This is a revenue-driving role, not a cost center. The primary value is created through retail programming scale and improved execution consistency, supported by experiential integration and amplification, as well as broader business development opportunities that expand presence across commercial channels and platforms.

Requirements

5+ years sales/marketing experience within a blue chip consumer goods company is required.
Sound business understanding including: Non-alc brands, retail/channel, consumer strategies and DSD, DTR, DTC routes to market
Management of broad range of marketing tools including strategic development, and planning, budgeting, business analysis, advertising, promotions, merchandising and research and analysis
Ability to manage complexity and ambiguity
Clear and concise verbal and written communication e.g. strong presentation skills
Able to persuade and negotiate effectively
Ability to recognize critical problems and opportunities and understand when to shift from analysis to action
Ability to lead by example and cultivate relationships with key stakeholders within assigned territory to advance the Non Alc. agenda

Responsibilities

Ensure Fever-Tree is embedded into spirits partners’ retail programs (cross-merchandising, value added packs, Consumer Incentives, etc.) and selling structures so Fever-Tree wins the mixer position at shelf and in-store versus competitors.
Ensure Fever-Tree is embedded into spirits partners’ experiential calendars (consumer-facing and trade advocacy) and tentpoles so we show up in high-impact trial moments
As playbooks and operating cadence mature, partnership programming may expand to additional MCBC Non Alc portfolio brands (e.g., Naked Life) based on commercial upside and strategic fit. Additionally, this role will expand its impact by supporting broader business development initiatives that extend beyond traditional spirits partnerships
Own inbound/outbound engagement with current and prospective premium spirits partners; serve as day-to-day relationship lead.
Identify and scale co-marketing platforms that drive incremental retail activity and conversion.
Lead development and renewals of Joint Partnership Agreements (JPAs) in coordination with Procurement and Legal.
Ensure agreements include clear deliverables, timelines, funding terms, activation expectations, and a measurement approach.
Maintain governance and partner accountability to deliver commitments across the year.
Secure Fever-Tree integration into spirits partners’ retail programming—partnering with Non Alc Customer Marketing and partner selling structures—to drive distribution, displays, and velocity.
Leverage the DSO and partner field structures to increase execution frequency and consistency across priority markets and accounts.
Support broader business development by identifying and expanding strategic partnerships across key commercial opportunities, including: Custom brand activation spaces and in-venue bar buildouts, Non-traditional route-to-market partners (e.g., foodservice, partner e-commerce platforms, and other emerging or alternative distribution channels), Integration of partnered recipe content into brand websites and digital platforms
Manage and protect the standard partner MCBC Non Alc funding split across applicable activations.
In conjunction with the Customer Marketing Manager, support incremental amplification as needed (e.g., Retail Media buys, co-branded POS shared across organizations).
Prioritize programs and investments based on scalability, execution feasibility, and commercial return.
Establish a consistent cadence to track adoption, execution quality, and outcomes where data is available.
Scale what works, address execution gaps quickly, and reduce fragmentation across teams and partners.