Field Marketing Lead

Campfire•New York, NY

35d

About The Position

Campfire is looking for a Field Marketing Lead to own and scale our experiential marketing strategy. You'll be responsible for our flagship Finance Forward AI Summit, our roadshow programs, partner events, and all field marketing that brings our brand to life. This role is perfect for someone who's built event programs from the ground up, knows how to drive pipeline through experiences, and is ready to take our events to the next level. You'll manage a Field Marketing Specialist and work cross-functionally to ensure every event we host drives tangible business outcomes.

Requirements

6+ years of experience in field marketing or events, ideally in B2B SaaS or fintech
Proven track record of executing large-scale events (200+ attendees) from concept to completion
Experience managing direct reports or coordinating across cross-functional teams
Strong project management skills with ability to juggle multiple events simultaneously
Data-driven approach to measuring event success and optimizing programs
Comfortable with ambiguity and building programs from scratch in a fast-paced startup environment

Nice To Haves

Experience running a flagship company summit or conference
Background in B2B SaaS, fintech, or enterprise software marketing
Experience with event marketing automation and CRM tools (HubSpot, Salesforce)
Existing relationships in the finance or accounting community
Experience building partner event programs or co-marketing initiatives
Familiarity with Notion for project management

Responsibilities

Build and manage our annual events calendar across owned, sponsored, and partner events
Drive our events strategy as we expand internationally
Lead the strategy, planning, and execution of Finance Forward, our flagship AI Finance Summit
Develop our roadshow strategy to bring Campfire to key markets
Partner with sales and product on strategic event investments and sponsorships
Manage our Field Marketing Specialist who owns dinners at scale, tradeshows, and webinars
Build scalable playbooks and systems for repeatable, high-quality event execution
Establish clear processes for pre-event promotion, day-of execution, and post-event follow-up
Create templates and documentation that allow the team to move faster without sacrificing quality
Own all aspects of Finance Forward: venue, speakers, content, production, attendee experience, sponsorships
Design and execute roadshow events in key markets
Build partner event programs that drive co-marketing and co-selling opportunities
Manage event budgets, vendor relationships, and logistics
Work with sales and marketing to set clear pipeline and revenue goals for each event
Track and report on event performance: attendance, engagement, pipeline, ROI
Use data to optimize event strategy and double down on what's working
Ensure seamless handoff from marketing to sales for event-generated leads
Create experiences that resonate with modern finance and operations leaders
Position Campfire as the thought leader in AI-native finance through event content and programming
Build relationships with key customers, partners, and influencers in the finance community
Turn events into moments that people remember and talk about