Field Marketing

Freed

About The Position

We are seeking a foundational Field Marketer to join our team of elite marketers. In this vital role, you will lead Freed’s event marketing initiatives, focusing on generating leads for our sales team and enhancing our marketing strategies.

Requirements

5-8 years of experience in field marketing, with a proven track record of success in driving revenue growth.
Startup experience, particularly as the founding member of a marketing function.
Player/Coach mindset, with the ability and willingness to start as an IC and grow into leadership roles.
Data-driven and analytical with a strong ability to measure and report on marketing performance.
Highly organized and detail-oriented with the ability to manage multiple projects simultaneously.
A passion for healthcare & technology and a desire to make a positive impact on the industry.

Responsibilities

Build and operationalize the field marketing function: Develop the strategy, playbooks, agency support model and processes to establish a scalable regional field marketing program from scratch.
Design and launch event marketing channels: Create and execute in-person and virtual event strategies—including roadshows, webinars, and conferences—to drive brand presence and pipeline generation.
Align closely with sales and GTM leadership: Partner with regional sales and revenue teams to define priorities, identify target accounts, and deliver programs that accelerate opportunities through the funnel.
Develop metrics and reporting frameworks: Implement systems to measure campaign impact, lead quality, event ROI, and contribution to pipeline growth, continuously optimizing for efficiency.
Collaborate cross-functionally: Work with product marketing, content, and customer success teams to tailor messaging and ensure cohesive experiences across all field initiatives.