Field Marketing Lead

Tidal Wave Management • Birmingham, AL

1d

About The Position

Tidal Wave Auto Spa is one of the fastest growing car wash chains in the country and is a recognized leader in the industry with locations nationwide. Our wave of success began in 2004 in the small town of Thomaston, GA, which is where Tidal Wave Headquarters calls home. Tidal Wave Auto Spa is a national brand that is forecasted to grow at a rapid rate for years to come, so we are aggressively pursuing individuals with exceptional talent and leadership qualities. Our goal is to redefine the car wash industry with the latest technology, top-notch friendly service, and unwavering dedication to its employees! Role Summary The Field Marketing Lead is responsible for the execution of localized marketing initiatives across assigned markets. This role focuses on hands-on execution, coordination, and performance tracking of field marketing programs, while partnering closely with regional leaders, site teams, and corporate marketing. The ideal candidate is highly organized, execution-oriented, and eager to grow into a strategic field marketing role.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred
• 1–3 years of experience in marketing, events, hospitality, retail, or field operations preferred
• Strong execution and organizational skills
• Detail-oriented with the ability to manage multiple priorities
• Clear communicator with strong follow-through
• Comfortable working cross-functionally and in fast-paced environments
• Willingness to travel to field locations as needed
• Eagerness to learn and grow into a broader field marketing role
• Willing to travel up to 80% of time
• Comfortable working with others
• High degree of self-accountability

Nice To Haves

• Experience in multi-location, retail, franchise, or service-based environments a plus

Responsibilities

• Field Marketing Execution Execute localized marketing campaigns, promotions, and events across assigned markets
• Directly support pre-opening, opening, and post-opening marketing initiatives for new locations
• Ensure brand standards and messaging are consistently applied at the local level
• Marketing + Site Support Serve as day-to-day marketing support for site leaders and regional teams
• Assist with local marketing calendars, timelines, and execution checklists
• Coordinate signage, collateral, promotional materials, and vendor needs
• Troubleshoot execution issues and escalate risks proactively
• Cross-Functional Support Partner with operations and new site training teams to align marketing execution
• Support agency partners and local vendors as directed
• Assist in rolling out corporate campaigns to field locations
• Performance + Reporting Track field marketing activity and basic performance metrics (traffic, participation, conversion)
• Compile post-event and post-launch recaps with insights and recommendations
• Process & Playbook Management Follow established field marketing playbooks and execution standards
• Contribute feedback and ideas to improve tools, processes, and local activation programs
• Help document best practices and field learnings

Benefits

• PTO is based on the company’s PTO policy.
• Eligibility for health, dental, and vision coverage subject to 30 day waiting period.
• Eligibility for 401(K), subject to plan terms.
• Eligibility for benefits such as life insurance, short- and long-term disability, hospital indemnity, critical illness, and accidental, subject to 30 day waiting period.
• Company-paid holidays.
• Must enroll in New Hire Benefits within 30 days of the date of hire for coverage to take effect.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level