Field Marketing Lead

Tidal Wave Management • Birmingham, AL

22h • Remote

About The Position

The Field Marketing Lead is responsible for the execution of localized marketing initiatives across assigned markets. This role focuses on hands-on execution, coordination, and performance tracking of field marketing programs, while partnering closely with regional leaders, site teams, and corporate marketing. The ideal candidate is highly organized, execution-oriented, and eager to grow into a strategic field marketing role.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred
• 1–3 years of experience in marketing, events, hospitality, retail, or field operations preferred
• Experience in multi-location, retail, franchise, or service-based environments a plus
• Strong execution and organizational skills
• Detail-oriented with the ability to manage multiple priorities
• Clear communicator with strong follow-through
• Comfortable working cross-functionally and in fast-paced environments
• Willingness to travel to field locations as needed
• Eagerness to learn and grow into a broader field marketing role
• Willing to travel up to 80% of time
• Comfortable working with others
• High degree of self-accountability

Responsibilities

• Execute localized marketing campaigns, promotions, and events across assigned markets
• Directly support pre-opening, opening, and post-opening marketing initiatives for new locations
• Ensure brand standards and messaging are consistently applied at the local level
• Serve as day-to-day marketing support for site leaders and regional teams
• Assist with local marketing calendars, timelines, and execution checklists
• Coordinate signage, collateral, promotional materials, and vendor needs
• Troubleshoot execution issues and escalate risks proactively
• Partner with operations and new site training teams to align marketing execution
• Support agency partners and local vendors as directed
• Assist in rolling out corporate campaigns to field locations
• Track field marketing activity and basic performance metrics (traffic, participation, conversion)
• Compile post-event and post-launch recaps with insights and recommendations
• Follow established field marketing playbooks and execution standards
• Contribute feedback and ideas to improve tools, processes, and local activation programs
• Help document best practices and field learnings

Benefits

• PTO is based on the company’s PTO policy.
• Eligibility for health, dental, and vision coverage subject to 30 day waiting period.
• Eligibility for 401(K), subject to plan terms.
• Eligibility for benefits such as life insurance, short- and long-term disability, hospital indemnity, critical illness, and accidental, subject to 30 day waiting period.
• Company-paid holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level