Field Marketing Director

Bretton AI•San Francisco, CA

About The Position

The Field Marketing Director will design and deliver unforgettable in-person experiences that accelerate pipeline, deepen customer relationships, and position Bretton at the center of the compliance conversation. This role involves designing and delivering high-impact event experiences, from major industry conferences to small high-touch events. The goal is to establish Bretton as the industry-leading Compliance AI Platform with unmissable events. The Director will collaborate with Sales, Partnerships, Product Marketing, and customer-facing teams to ensure every event positions Bretton as the leader. This is a builder role, requiring the individual to design the event calendar, build the motions, and create scalable playbooks.

Requirements

A proven track-record of owning and executing B2B field marketing events that drive measurable results.
A history of creating experiences that deliver real business outcomes and generate pipeline, not just beautifully produced events.
Builders DNA, with experience building a field marketing motion from scratch (or rebuilding one), and have the playbooks to prove it.
Experience working closely with Sales and Partnerships on account targeting, pre-event outreach, and post-event follow-up.
Ability to blend creativity with operational rigor, including experience with vendor management, event registration, post-event workflows, and metrics tracking.
Comfort working with senior executives and influencing cross-functional stakeholders.
A proactive, scrappy, and deeply collaborative working style, with a desire to build something category-defining.
A strong network of event industry contacts, including venues, production agencies, and AV partners.

Nice To Haves

Experience with the financial crime or compliance industry.
Experience producing events for bankers.

Responsibilities

Build and own the field marketing calendar, ensuring Bretton is present at key industry events and coordinating these with field trips and high-touch executive experiences.
Build Bretton’s brand recognition as the Leading Compliance AI Platform, partnering with Partnerships where helpful and relevant.
Drive pipeline and revenue by designing targeted events for prospects, partnering closely with Sales on pre and post-event outreach.
Develop customer and prospect relationships by hosting the right customers at events with prospects.
Lead creation, production, and logistics across all events, building playbooks as you go.
Manage a large budget, including vendor negotiations, onsite execution, and staffing.
Extend event impact by collaborating with the rest of the Marketing Team on post-event deliverables, such as video, photography, and content.
Measure success rigorously, tracking engagement quality, pipeline attribution, and cost efficiency to inform future events and strategic trade-offs.