Field Marketing Coordinator

Nothing Bundt Cakes • Dallas, TX

3d

About The Position

The Field Marketing Coordinator will play a key role in supporting local marketing initiatives and managing the Local Social platform. This position involves developing training materials, monitoring social media performance, providing coaching to users, and assisting with various field marketing activities such as new bakery openings and grand openings. The coordinator will also support performance analysis by gathering data on local marketing activities and sales trends, and contribute to the creation of marketing resources to enhance local marketing efforts. Collaboration with cross-functional teams is essential to ensure alignment and effective communication across the system.

Requirements

• Familiarity with social media management tools or platforms (e.g., Sprout, SOCi, Hootsuite, or Meta Business Suite).
• Strong writing, organization, and communication skills.
• Comfortable managing multiple projects and deadlines in a fast-paced, collaborative environment.
• Passion for supporting local businesses and community engagement.
• Proficiency in Microsoft Office and/or Google Workspace.
• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
• 1-2 years of marketing experience, ideally in a multi-unit, franchise, or retail environment.

Nice To Haves

• Experience with data visualization or reporting tools is a plus.

Responsibilities

• Serve as the day-to-day lead and administrator for the Local Social platform (SOCi), which powers localized social media content for our Bakeries.
• Develop and manage guides and training materials to ensure successful platform adoption and consistent brand storytelling at the local level.
• Monitor engagement, usage, and content performance; prepare monthly reports highlighting best practices and areas for improvement.
• Provide one-on-one and group coaching to Bakery users to strengthen social media execution and community engagement.
• Assist Field Marketing Managers with executional and logistical needs for New Bakery Openings, Grand Openings, and Bakery Birthdays.
• Support and help coordinate post NBO opening 90-day recap reviews.
• Support marketing programs and performance reviews by gathering and organizing data on local marketing activities, sales trends, and digital metrics.
• Partner with the Field Marketing team to identify underperforming Bakeries, contributing to local action plans based on data-driven insights, as needed.
• Contribute to the creation of marketing tools, guides, and resources that make local marketing easier and more effective for Bakery system.
• Maintain organized marketing documentation and help ensure updates are communicated across the system.
• Collaborate cross-functionally with Brand, Creative, Digital, and Operations teams to ensure alignment.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level