Field Marketing Coordinator

Nothing Bundt Cakes • Dallas, TX

4d

About The Position

The Field Marketing Coordinator will serve as the day-to-day lead and administrator for the Local Social platform (SOCi), which powers localized social media content for Bakeries. This role involves developing and managing guides and training materials, monitoring engagement, and providing coaching to Bakery users to strengthen social media execution and community engagement. Additionally, the coordinator will provide field marketing support for new bakery openings and events, assist with performance analysis by gathering and organizing data on local marketing activities, and contribute to the creation of marketing tools and resources. This role requires strong collaboration with various internal teams to ensure alignment and effective local marketing strategies.

Requirements

• Familiarity with social media management tools or platforms (e.g., Sprout, SOCi, Hootsuite, or Meta Business Suite).
• Strong writing, organization, and communication skills.
• Comfortable managing multiple projects and deadlines in a fast-paced, collaborative environment.
• Passion for supporting local businesses and community engagement.
• Proficiency in Microsoft Office and/or Google Workspace.
• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
• 1-2 years of marketing experience, ideally in a multi-unit, franchise, or retail environment.

Nice To Haves

• Experience with data visualization or reporting tools is a plus.

Responsibilities

• Serve as the day-to-day lead and administrator for the Local Social platform (SOCi).
• Develop and manage guides and training materials for platform adoption.
• Monitor engagement, usage, and content performance, preparing monthly reports.
• Provide coaching to Bakery users to strengthen social media execution and community engagement.
• Assist Field Marketing Managers with executional and logistical needs for New Bakery Openings, Grand Openings, and Bakery Birthdays.
• Support and help coordinate post NBO opening 90-day recap reviews.
• Support marketing programs and performance reviews by gathering and organizing data on local marketing activities, sales trends, and digital metrics.
• Partner with the Field Marketing team to identify underperforming Bakeries and contribute to local action plans.
• Contribute to the creation of marketing tools, guides, and resources.
• Maintain organized marketing documentation and ensure updates are communicated.
• Collaborate cross-functionally with Brand, Creative, Digital, and Operations teams.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level