Field Marketing Coordinator

PureGym US•New York, NY

11d•$65,000 - $75,000•Onsite

About The Position

The PureGym Group, a leading UK-based gym operator with over 700 locations and 2 million members, is expanding into the United States. The company is committed to providing high-quality, affordable gyms for everyone, everywhere, and has a mission to inspire healthier nations. PureGym is known for its unique "Everybody Welcome" approach, creating a friendly, warm, and inclusive environment for employees and members. This role is a full-time, permanent position based in New York, with a salary of $65-75k. The Field Marketing Coordinator, also known internally as Local Marketing Coordinator, will support the delivery of local marketing activities for a significant investment program involving gym refurbishments and new site openings. The role focuses on executing marketing plans accurately and on time, working closely with the Local Marketing Manager, Marketing colleagues, Operations, and Development teams to inform and engage members during construction phases and execute campaigns to drive new joiners and grow the membership base. This position requires strong organization, attention to detail, and the ability to manage multiple tasks under tight deadlines, ensuring consistent, high-quality local marketing across multiple sites.

Requirements

Is passionate about marketing and keen to learn in a fast- paced environment
Excellent communication skills with a positive attitude to effectively build strong working relationships across marketing, agencies and other areas of a business
Has the ability to manage numerous projects in a fast paced environment, with the proven ability to work well under pressure and under tight deadlines
Has great time management and organisational skills, including good attention to detail
Is proactive and able to react quickly to changes that may be required
Happy to 'pitch-in' to help out the wider team as necessary
Has flexibility and ability to travel to gyms across the USA when required

Nice To Haves

Experience of local marketing or marketing within retail, hospitality or fitness industry is preferable but not necessary

Responsibilities

Responsible for activation of in-club comms, POS and re-launch plans for major gym investment programmes (refurbishments & new gyms)
Manage process and brief activation plans for gyms requesting localised marketing activity
Brief and plan with the group Digital, CRM and content teams to deliver campaigns
Brief our in-house studio on all artwork including proofing artwork
Manage and brief agencies and third parties such as media agency, PR agency, photographers, videographers and print agency
Preparing briefs for the gym teams and wider business to show the Marketing plans
Maintain and update club pages on the website
Support with the adaption of national campaigns and promotions to tailor and bring to life locally
Budget tracking & Invoice management – ensure local documents are maintained and costs controlled
Evaluate Local Marketing campaigns, working closely with the wider team to include their results where relevant
Be a key point of contact within Marketing to liaise with the Operational and Development teams to ensure the flow of information meets deadlines for the investment programmes
Work closely with Local Marketing team based in UK to share best practice and represent the USA business
Assist on ensuring brand consistency/ messaging across all local campaigns
Any other ad hoc duties