Field Marketing Ambassador-Arlington

Indianapolis Motor Speedway • Arlington, TX

3d • Onsite

About The Position

As a Field Marketing Ambassador, you will gain hands-on experience building brand presence and community engagement for one of North America's premier motorsports events. Beyond race weekend, you will serve as the face of the Java House Grand Prix of Arlington at festivals, community events, partner activations, and grassroots marketing initiatives throughout the Dallas–Fort Worth area, helping introduce new audiences to the excitement of INDYCAR long before the green flag drops. Working alongside the Java House Grand Prix of Arlington Marketing & Communications team, you will represent the event as an official brand ambassador while driving fan awareness, supporting ticket sales initiatives, engaging directly with fans, generating leads, and helping execute experiential marketing activations that bring the Grand Prix to life across North Texas. This is a hands-on, fast-paced internship ideal for students and emerging professionals who are passionate about sports marketing, live events, and fan engagement, and who want the unique opportunity to help launch and grow a premier professional sporting event from the ground up.

Requirements

• Interest in field marketing, experiential marketing, or sports/community marketing
• Comfortable engaging with the public and speaking on behalf of a brand
• Reliable transportation to travel to community and promotional events across the DFW area
• Strong organizational skills; able to juggle multiple events and timelines
• Flexible, adaptable, and punctual
• Ability to work well with others on a team
• High integrity and confidentiality
• Ability to quickly process and react to problems with minimal supervision
• Strong communication and collaboration skills
• A proactive, flexible mindset and commitment to excellence
• Cultural competence and the ability to thrive in a diverse environment
• Alignment with Penske Entertainment’s core values and standards
• Currently enrolled in or recently graduated from a four-year college or university, pursuing a degree in Marketing, Communications, Sports Management, or a related field

Nice To Haves

• Bilingual is a plus

Responsibilities

• Represent JHGPA at local community events, festivals, and partner activations across the DFW area
• Set up, manage, and break down branded displays, signage, and collateral at off-site events
• Support execution of grassroots marketing initiatives, including sampling, giveaways, and street team activity
• Assist with logistics for school and community partnership programs, including outreach tied to JHGPA Pathways
• Help coordinate vendor and venue logistics for promotional placements and activation sites
• Encourage fans to sign up for giveaways, email lists, and promotions to help grow the JHGPA database
• Serve as a kind, credible brand ambassador by developing in-depth knowledge of the event, INDYCAR, participating drivers, partners, and race weekend programming
• Engage fans and community members, answering questions and building excitement ahead of race weekend
• Capture photo and video content at community and promotional events to support recap and social content
• Support fan engagement and activation zones during race weekend
• Assist with set-up and tear down of field marketing displays and activations
• Partner with internal teams to ensure consistent branding and messaging across all touchpoints
• Develop and maintain outstanding working relationships with coworkers, community partners, and supervisors
• Develop and maintain knowledge of the INDYCAR brand and various athletes
• Track inventory of collateral, signage, and promotional giveaways
• Assist in compiling event recaps and activation performance summaries
• Expectation to be able to stand or walk for long periods of time
• Exposure to outdoor weather elements at community events and race weekend
• Other duties as assigned by the supervisor(s)

Benefits

• Opportunity to serve as an ambassador for INDYCAR and the Grand Prix of Arlington
• Exposure to experiential marketing, community engagement, and live event operations
• Hourly pay to compensate for hours worked
• Access to professional development and networking
• Opportunity to build professional connections with Arlington businesses and community leaders

What This Job Offers

• Career Level: Intern