Field Executive - Tom Ford / Balmain - Miami, FL
About The Position
The Field Executive will be responsible for sales support, marketing support, and education of Beauty Advisors. This role requires spending a minimum of 70% of time in-store, working and coaching BAs. The Field Executive will ensure brand image and visual merchandising standards are met, coordinate promotions and in-store programs, and provide sales reports. Additionally, they will train and develop Beauty Advisors on selling skills, brand stories, and product knowledge, utilizing various learning tools and platforms. The role also involves assisting with recruitment and onboarding of Beauty Advisors and conducting new hire training.
Requirements
- B.A degree with a minimum of 3 years relevant experience, preferably in the travel retail industry
- Well groomed
- Good organization and communication skills
- Good presentation skills, comfortable with virtual tools such as Zoom, Skype in addition to in-person presentations
- Display empathy, agility with can-do attitude
- Proficient in MS Office and Excel
- Comfortable/ Enthusiastic learning new technology platforms
- Willingness to travel
- Proven sales track record
Responsibilities
- Review retail sales targets and performance of each door on a monthly basis with ASOM
- Analyze performance of business vs. sales objectives, sales trends and competition
- Generate sales reports
- Ensure brand image and visual merchandising are in line with brand standards and philosophy at retail counters
- Coordinate and execute the setup of all promotions, in-store programs and activities
- Ensure BAs are aware of the marketing calendar, promotions etc
- Give direction and specific instructions to BAs on how to do their jobs to achieve their sales goals (To individually coach BAs based on their strengths and weaknesses)
- Coordinate and execute Newness, promotions and in-store programs setup in collaboration with ASOM and the Store Design Visual Merchandising team
- Monitor product trends, performance and identify potential sales opportunities to ASOM and Marketing team
- Ensure all go-to-market materials and promotional elements are available on time in store to support launches
- Provides promotions report to sales & marketing team post-campaign implementation as well as competitive intelligence on competitors' programmes
- Assist ASOM in recruiting, onboarding, and the management of BA headcount and productivity to ensure sufficient staffing coverage for the counters
- Ensure BA uphold grooming standards of the brand they represent
- Train and develop Beauty Advisors Counter Coaching
- Connect with BAs both through Virtual Learning Tools and in-store meetings to train and coach on general selling skills (e.g. how to service customers, how to upsell/ cross sell, how to improve one's productivity)
- Coach BA's on brand stories, hero products, and other important brand-specifics for ELC brands close by on the sales floor
- Utilize E-learning platforms, including brand-agnostic content, to coach BAs towards improving customer experience and sales productivity
- Conduct Beauty Advisors/ Generic Staff Training of smaller doors
- Closely collaborate with the Education team to develop all training/ coaching materials based on touchpoint needed
- Coach and motivate BAs based on individual talents and skills to drive sales objectives and brand equity
- Conduct initial onboarding for new Beauty Advisors in lower tier doors to ensure that they are well versed on their brands(s) and the travel-retail working environment
- Spend minimum 70 percent of time in-store, working and coaching BAs
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
