Frederic Malle - Orlando, FL

ELC Beauty LLC•Orlando, FL

5d•$71,040 - $106,560•Onsite

About The Position

The Estée Lauder Companies Inc. is a global leader in luxury beauty, manufacturing, marketing, and selling a wide range of quality skincare, makeup, fragrance, and hair care products. The company operates in approximately 150 countries and territories, representing a portfolio of prestigious brands. This role focuses on supporting sales and marketing efforts, as well as educating and managing Beauty Advisors (BAs) within specific retail environments.

Requirements

B.A degree with a minimum of 3 years relevant experience, preferably in the travel retail industry
Well groomed
Good organization and communication skills
Good presentation skills, comfortable with virtual tools such as Zoom, Skype in addition to in-person presentations.
Display empathy, agility with can-do attitude
Proficient in MS Office and Excel
Comfortable/Enthusiastic learning new technology platforms
Willingness to travel
Proven sales track record

Responsibilities

Review retail sales targets and performance of each door on a monthly basis with ASOM.
Analyze performance of business vs. sales objectives, sales trends, and competition.
Generate sales reports.
Ensure brand image and visual merchandising are in line with brand standards and philosophy at retail counters.
Coordinate and execute the setup of all promotions, in-store programs, and activities.
Ensure BAs are aware of the marketing calendar, promotions, etc.
Provide direction and specific instructions to BAs on how to achieve their sales goals, individually coaching BAs based on their strengths and weaknesses.
Coordinate and execute Newness, promotions, and in-store programs setup in collaboration with ASOM and the Store Design Visual Merchandising team.
Monitor product trends, performance, and identify potential sales opportunities to ASOM and Marketing team.
Ensure all go-to-market materials and promotional elements are available on time in store to support launches.
Provide promotions reports to sales & marketing team post-campaign implementation, as well as competitive intelligence on competitors' programs.
Assist ASOM in recruiting, onboarding, and the management of BA headcount and productivity to ensure sufficient staffing coverage for the counters.
Ensure BAs uphold grooming standards of the brand they represent.
Train and develop Beauty Advisors through counter coaching.
Connect with BAs through Virtual Learning Tools and in-store meetings to train and coach on general selling skills (e.g., how to service customers, how to upsell/cross-sell, how to improve productivity).
Coach BAs on brand stories, hero products, and other important brand-specifics for ELC brands on the sales floor.
Utilize E-learning platforms, including brand-agnostic content, to coach BAs towards improving customer experience and sales productivity.
Conduct Beauty Advisors/Generic Staff Training of smaller doors.
Collaborate closely with the Education team to develop training/coaching materials based on touchpoint needs.
Coach and motivate BAs based on individual talents and skills to drive sales objectives and brand equity.
Conduct initial onboarding for new Beauty Advisors in lower tier doors to ensure they are well-versed on their brand(s) and the travel-retail working environment.
Spend a minimum of 70 percent of time in-store, working and coaching BAs.