Lifestyle - Field Executive - Phoenix, AZ

ELC Beauty LLC•Phoenix, AZ

9d•$71,040 - $106,560•Onsite

About The Position

The Estée Lauder Companies Inc. is a global leader in beauty, specializing in skin care, makeup, fragrance, and hair care products across a wide portfolio of luxury and prestige brands. This role is based in Phoenix, AZ, and involves significant in-store presence to support sales and education initiatives. The Field Executive will be responsible for reviewing retail sales targets, analyzing performance, generating reports, and ensuring brand image and visual merchandising standards are met. They will coordinate and execute in-store promotions, programs, and activities, and provide direction and coaching to Beauty Advisors (BAs) to help them achieve their sales goals. The role also includes marketing support, such as coordinating newness and promotion setups, monitoring product trends, and providing post-campaign reports and competitive intelligence. A key aspect of the role is the supervision and management of Beauty Advisors, including assisting with recruitment, onboarding, and ensuring adequate staffing and productivity. The Field Executive will also be responsible for training and developing BAs through virtual tools and in-store meetings, coaching them on selling skills, brand stories, and product knowledge. They will utilize e-learning platforms to improve customer experience and sales productivity, conduct training for smaller doors, and collaborate with the Education team on training materials. Additionally, they will conduct initial onboarding for new BAs in lower-tier doors. The role requires spending a minimum of 70 percent of time in-store, actively working with and coaching BAs.

Requirements

B.A degree with a minimum of 3 years relevant experience, preferably in the travel retail industry
Well groomed
Good organization and communication skills
Good presentation skills, comfortable with virtual tools such as Zoom, Skype in addition to in-person presentations
Display empathy, agility with can-do attitude
Proficient in MS Office and Excel
Comfortable/ Enthusiastic learning new technology platforms
Willingness to travel
Proven sales track record

Responsibilities

Review retail sales targets and performance of each door on a monthly basis with ASOM
Analyze performance of business vs. sales objectives, sales trends and competition
Generate sales reports
Ensure brand image and visual merchandising are in line with brand standards and philosophy at retail counters
Coordinate and execute the setup of all promotions, in-store programs and activities
Ensure BAs are aware of the marketing calendar, promotions etc
Give direction and specific instructions to BAs on how to do their jobs to achieve their sales goals (To individually coach BAs based on their strengths and weaknesses)
Coordinate and execute Newness, promotions and in-store programs setup in collaboration with ASOM and the Store Design Visual Merchandising team
Monitor product trends, performance and identify potential sales opportunities to ASOM and Marketing team
Ensure all go-to-market materials and promotional elements are available on time in store to support launches
Provides promotions report to sales & marketing team post-campaign implementation as well as competitive intelligence on competitors' programmes
Assist ASOM in recruiting, onboarding, and the management of BA headcount and productivity to ensure sufficient staffing coverage for the counters
Ensure BA uphold grooming standards of the brand they represent
Train and develop Beauty Advisors Counter Coaching
Connect with BAs both through Virtual Learning Tools and in-store meetings to train and coach on general selling skills (e.g. how to service customers, how to upsell/ cross sell, how to improve one's productivity)
Coach BA's on brand stories, hero products, and other important brand-specifics for ELC brands close by on the sales floor
Utilize E-learning platforms, including brand-agnostic content, to coach BAs towards improving customer experience and sales productivity
Conduct Beauty Advisors/ Generic Staff Training of smaller doors
Closely collaborate with the Education team to develop all training/ coaching materials based on touchpoint needed
Coach and motivate BAs based on individual talents and skills to drive sales objectives and brand equity
Conduct initial onboarding for new Beauty Advisors in lower tier doors to ensure that they are well versed on their brands(s) and the travel-retail working environment
Spend minimum 70 percent of time in-store, working and coaching BAs