Field & Events Marketer

Wing Assistant•Boston, MA

7d•Remote

About The Position

Wing is seeking an elite talent to join M32 AI (backed by top-tier Silicon Valley VCs), dedicated to building agentic AI for traditional service businesses. This role is described as a startup within a corporate, offering a fast-moving and agile environment with the stability of a corporate and zero bureaucracy. The Field & Events Marketer will own the company's presence at industry events, tradeshows, and conferences across North America. This is a hands-on role for someone 1-4 years into their career who loves logistics, thrives in fast-paced environments, and enjoys executing successful events. The role involves partnering closely with sales, marketing, and product teams to convert event participation into meetings, opportunities, and revenue. The position offers high visibility from day one, with every event serving as an opportunity to shape customer, prospect, and industry perception. It's an ideal role for individuals seeking rapid growth, real ownership, and the chance to build a portfolio of events they are proud of.

Requirements

1 to 4 years of experience in event marketing, field marketing, or event coordination, ideally in B2B or tech.
A track record of organizing events end to end, even at a smaller scale.
Experience managing an events budget, including forecasting, tracking spend, and making trade-offs to maximize ROI.
Comfortable defining KPIs and building reports that connect event activity to pipeline and revenue.
Genuinely interested in AI and using it to work smarter, with specific examples of using AI tools for automation or improvement in event marketing tasks (research, vendor outreach, reporting, content drafting, lead enrichment, etc.). This is a mandatory requirement.
Familiarity with HubSpot for CRM purposes.
Strong project management instincts, with the ability to manage timelines, budgets, vendors, and multiple moving parts.
Comfortable negotiating with vendors and event organizers.
Excellent communication skills, both written and in person.
Ability to problem-solve under pressure and on your feet.
Willing and able to travel 30 to 50% during peak event seasons across North America, with potential for European travel.
Must live within roughly an hour of a major airport hub with frequent direct flights (US or Canada).
Must have the right to work in the country where you live; visa sponsorship is not offered.

Nice To Haves

Experience with event tools like Cvent, Splash, Bizzabo, or Goldcast.
Experience working with international events or vendors.
Background in B2B SaaS or a similar fast-paced tech environment.

Responsibilities

Source and prioritize events: Research, evaluate, and recommend tradeshows, conferences, and industry events that align with the Ideal Customer Profile (ICP) and revenue goals. Own a rolling 12-month event calendar.
Negotiate and contract: Manage relationships with event organizers, vendors, and venues. Negotiate sponsorships, booth space, speaking slots, and add-ons to optimize budget.
Plan and execute end to end: Own all event details, including booth design and shipping, swag, collateral, lead capture, badge scanners, AV, catering, hotel blocks, and travel logistics for the team.
Be the on-site point of contact: Attend every event in person, set up and tear down booths, troubleshoot in real time, and ensure a polished presence from start to finish.
Prep the team: Brief attending team members on objectives, talking points, target accounts, and logistics.
Drive pipeline with sales: Partner with sales to book pre-show meetings, run dinners and customer events on-site, and ensure leads are captured, qualified, and followed up on promptly.
Run pre- and post-event campaigns: Collaborate with marketing on email outreach, landing pages, paid promotion, and social media to drive booth traffic and meeting bookings.
Own the budget: Manage event spend across the full calendar, track costs, forecast accurately, flag risks early, and make trade-off decisions.
Define KPIs and report on results: Set clear KPIs for each event (leads, meetings, pipeline, ROI) and build post-event reports to analyze performance and identify areas for improvement.