Field & Events Marketer

Wing Assistant•Atlanta, GA

3d•Remote

About The Position

Wing is seeking an elite Field & Events Marketer to join M32 AI, a startup backed by top-tier Silicon Valley VCs, focused on building agentic AI for traditional service businesses. This role offers a unique blend of startup agility with corporate stability and zero bureaucracy. The Field & Events Marketer will be responsible for owning the company's presence at industry events, tradeshows, and conferences across North America, driving pipeline from sourcing shows to end-to-end execution. This is a hands-on role for an individual with 1-4 years of experience who excels at logistics, thrives in fast-paced environments, and enjoys successful event execution. The role involves close collaboration with sales, marketing, and product teams to convert event presence into meetings, opportunities, and revenue. This is a high-visibility function offering significant ownership and growth potential.

Requirements

1 to 4 years of experience in event marketing, field marketing, or event coordination, ideally in B2B or tech.
A track record of organizing events end to end, with the ability to showcase past successes and their outcomes.
Experience managing an events budget, including forecasting, tracking spend, and making trade-offs to maximize ROI.
Comfortable defining KPIs and building reports that connect event activity to pipeline and revenue.
Demonstrated experience using AI tools to automate or improve event marketing work (e.g., research, vendor outreach, post-event reporting, content drafting, lead enrichment).
Familiarity with HubSpot or similar CRM systems.
Strong project management instincts, with the ability to manage timelines, budgets, vendors, and multiple moving parts.
Comfortable negotiating with vendors and event organizers.
Excellent communication skills, both written and in person.
Ability to problem-solve under pressure and on your feet.
Willing and able to travel 30 to 50% during peak event seasons across North America, with potential for European travel.
Must have the right to work in the country where you live (US or Canada).
Must live within roughly an hour of a major airport hub with frequent direct flights.

Nice To Haves

Experience with event tools such as Cvent, Splash, Bizzabo, or Goldcast.
Experience working with international events or vendors.
Background in B2B SaaS or a similar fast-paced tech environment.

Responsibilities

Source and prioritize events, researching, evaluating, and recommending tradeshows, conferences, and industry events that align with the Ideal Customer Profile (ICP) and revenue goals.
Own a rolling 12-month event calendar.
Negotiate and contract with event organizers, vendors, and venues, including sponsorships, booth space, speaking slots, and add-ons.
Plan and execute events end-to-end, managing booth design and shipping, swag, collateral, lead capture, badge scanners, AV, catering, hotel blocks, and team travel logistics.
Serve as the on-site point of contact for all events, including setup, teardown, and real-time troubleshooting.
Prep attending team members by briefing them on objectives, talking points, target accounts, and logistics.
Partner with sales to book pre-show meetings, run on-site dinners and customer events, and ensure prompt lead capture, qualification, and follow-up.
Execute pre- and post-event campaigns in collaboration with marketing, including email outreach, landing pages, paid promotion, and social media to drive booth traffic and meeting bookings.
Manage the event budget across the full calendar, tracking costs, forecasting accurately, flagging risks, and making trade-off decisions.
Define Key Performance Indicators (KPIs) for each event (leads, meetings, pipeline, ROI) and build post-event reports to analyze performance and identify areas for improvement.