Field & Events Marketer

Wing Assistant•Dallas, TX

2d•Remote

About The Position

Wing is seeking an elite talent to join M32 AI (backed by top-tier Silicon Valley VCs), dedicated to building agentic AI for traditional service businesses. This role is described as a startup within a corporate, offering a fast-moving and agile environment with the stability of a corporate and zero bureaucracy. The Field & Events Marketer will own the company's presence at industry events, tradeshows, and conferences across North America. This is a hands-on role for someone 1-4 years into their career who loves logistics, thrives in fast-paced environments, and enjoys executing successful events. The role involves partnering closely with sales, marketing, and product teams to convert event participation into meetings, opportunities, and revenue. The position offers high visibility and the chance to shape customer perception of the company.

Requirements

1 to 4 years of experience in event marketing, field marketing, or event coordination, ideally in B2B or tech.
A track record of organizing events end to end, with demonstrable outcomes.
Experience managing an events budget, including forecasting, tracking spend, and making trade-offs for ROI.
Comfortable defining KPIs and building reports that connect event activity to pipeline and revenue.
Demonstrated use of AI in event marketing for automation or improvement (e.g., research, vendor outreach, reporting, content drafting, lead enrichment).
Familiarity with HubSpot for CRM.
Strong project management instincts, with the ability to manage timelines, budgets, vendors, and multiple tasks.
Comfortable negotiating with vendors and event organizers.
Excellent communication skills, both written and in person.
Ability to problem-solve under pressure.
Willing and able to travel 30 to 50% during peak event seasons across North America, with potential for European travel.
Must live within roughly an hour of a major airport hub with frequent direct flights (US or Canada).
Must have the right to work in the country where they live; visa sponsorship is not offered.

Nice To Haves

Experience with event tools like Cvent, Splash, Bizzabo, or Goldcast.
Experience working with international events or vendors.
Background in B2B SaaS or a similar fast-paced tech environment.

Responsibilities

Source and prioritize events, researching, evaluating, and recommending tradeshows, conferences, and industry events that align with the Ideal Customer Profile (ICP) and revenue goals.
Own a rolling 12-month event calendar.
Negotiate and contract with event organizers, vendors, and venues, including sponsorships, booth space, speaking slots, and add-ons.
Plan and execute events end-to-end, managing booth design and shipping, swag, collateral, lead capture, badge scanners, AV, catering, hotel blocks, and travel logistics.
Attend every event in person as the on-site point of contact, setting up and tearing down booths, troubleshooting in real time, and ensuring a sharp presence.
Prep the attending team by briefing them on objectives, talking points, target accounts, and logistics.
Partner with sales to book pre-show meetings, run on-site dinners and customer events, and ensure leads are captured, qualified, and followed up on quickly.
Run pre- and post-event campaigns in collaboration with marketing, including email outreach, landing pages, paid promotion, and social media to drive booth traffic and meeting bookings.
Manage the event budget, track costs, forecast accurately, flag risks, and make trade-off decisions.
Define Key Performance Indicators (KPIs) for each event (leads, meetings, pipeline, ROI) and build post-event reports to analyze performance and identify areas for improvement.