Field & Event Coordinator

Mobility Works•Richfield, OH

15h•$50,000 - $66,000

About The Position

The Field & Event Marketing Coordinator is responsible for developing and executing marketing plans that support store growth and demand generation. This includes planning and executing marketing activities that educate and engage targeted audiences, build brand awareness and generate leads such as: creating targeted use-case driven campaigns, supporting grand opening and store events, organizing national trades shows, developing influencer marketing programs, and regional and store based marketing initiatives.

Requirements

Bachelor’s or Associate Degree in Business, Marketing, Communications or related degrees/experience.
0-3 years of experience in marketing.
Experience working with marketing data in a CRM environment (SalesForce highly desirable).
Keen sense of awareness of influencers and customers in wheelchairs
Demonstrated writing skills with proper grammar, punctuation, and sentence structure.
Quick learner, self-motivated and able to multi-task on multiple projects simultaneously.
Skilled in all Microsoft Office programs with advanced Excel capabilities.
Ability to rapidly learn and take advantage of new concepts and technologies.

Nice To Haves

Preferred experience with a multi-location, national company.
Ability to prompt generative AI, machine learning interfaces to quickly repurpose content.

Responsibilities

Integrate corporate communications with local marketing programs to create effective, multi-channel marketing initiatives.
Coordinate events such as grand openings and customer appreciation days.
Lead and support events like Abilities Expos, advising stores on local event participation and setting guidelines for success.
Monitor and report on project outcomes, ensuring effective lead follow-up and conversion.
Provide insights on competition and local trends to refine marketing strategies and content roadmaps.
Analyze performance metrics to guide retail stakeholders and suggest improvements.
Oversee digital communication tools to support field operations effectively.
Deepen understanding of product offerings and client personas to inform marketing strategies.
Ensure projects meet goals within budget constraints, maintaining financially sound operations.
Facilitate product demos and safeguard brand standards in-store.
Uphold professionalism in all interactions and adhere to company policies, safety regulations, and core values.
Organize field events and manage vendor relations for seamless logistics.
Develop promotional materials and analyze data using CRM and automation tools, ensuring robust budget management.
Expert writing and editing skills, capable of conveying complex ideas clearly and engagingly.
Interact with potential customers to boost product visibility and collaborate with sales and marketing to align and achieve strategic goals.
Tackle additional projects as required to ensure comprehensive support and alignment with company values.
Complete other duties as assigned.