Field & Channel Marketing Manager

SOTI • Mississauga, ON

32d • Hybrid

About The Position

SOTI is committed to providing its employees with endless possibilities; learning new things, working with the latest technologies and making a difference in the world. SOTI is looking for a passionate marketer to fill an important role in North America. This is truly an exciting opportunity to take ownership and drive marketing across one of SOTI’s most important regions. The Field & Channel Marketing Manager role will be responsible for building, executing, and reporting on integrated marketing campaigns that effectively and efficiently generate sales leads and pipeline across North America, with a primary focus on joint initiatives with value-added reseller (VAR) partners. Reporting to the Manager, Field and Channel Marketing, Americas, this role works at the intersection of marketing, sales, and channel strategy. The successful candidate will partner closely with both external reseller marketing teams and internal SOTI Channel Account Managers (CAMs) to ensure joint marketing plans are fully aligned and executed in lock-step with each reseller’s sales objectives, account plans, and strategic business goals. Success in this role requires the ability to quickly build trust, credibility, and strong working relationships with both internal and external stakeholders. The ideal candidate brings strong sales and business acumen, a deep understanding of the SaaS sales cycle, buyer personas, and product positioning, and a proven ability to translate strategy into demand-generating execution, while acting as a trusted partner to sales and channel teams. This hands-on role comes with a high degree of autonomy. The incumbent will be encouraged and empowered to be inventive in identifying new routes to market, while also rolling up their sleeves to plan, execute, and optimize programs that drive measurable business outcomes.
From our humble origins in our founder’s basement to our industry-leading position today, SOTI has worked hard to foster a company culture that we can all believe in. A culture that emphasizes personal growth, continuous innovation and fun. Our environment fosters new ideas, fresh perspectives, and the ability to take them over the goal line. SOTI is a fast-paced environment with a global reach that encourages you to make your mark and be part of something big. You’ll get the chance to work with leading-edge technologies, and take on complex and interesting projects, as part of highly collaborative and agile teams. You will work alongside SOTI’s partners which include leading tech giants that will keep you on the cusp of emerging technologies

Requirements

• Minimum of 5 years’ experience building and supporting field, channel, or demand generation marketing programs, ideally in a B2B SaaS or technology environment
• Bachelor’s degree in Marketing, Business, or equivalent experience
• Proven experience working directly with sales teams, channel organizations, and external partners, with a demonstrated ability to build trust, influence without authority, and maintain strong stakeholder relationships
• Strong business and sales acumen, with the ability to understand account strategies, sales priorities, and how marketing influences pipeline and revenue outcomes
• Deep understanding of the end-to-end sales cycle, buyer personas, and the role marketing plays at each stage of opportunity progression
• Experience developing and executing reseller and customer marketing programs that create demand and accelerate opportunities
• Excellent project management skills, with the ability to manage multiple initiatives, stakeholders, and timelines simultaneously
• Exceptional interpersonal and communication skills, with the ability to gain alignment, manage expectations, and build rapport across functions and organizations
• Strong analytical mindset with a fact-based approach to decision-making and optimization
• Ability and willingness to travel and work flexible hours as required

Responsibilities

• Develop, implement, and manage integrated, scalable annual field and channel marketing plans for North America, targeting reseller partners and end customers to generate net-new contacts, leads, pipeline, and revenue
• Partner closely with Channel Account Managers to ensure joint marketing initiatives align with sales strategies, account plans, target personas, and revenue goals for each value-added reseller, building strong rapport and credibility as a strategic marketing partner
• Collaborate directly with reseller marketing teams to design and execute co-branded, joint lead generation campaigns, establishing trusted, long-term relationships that enable effective collaboration and execution
• Work as part of the regional americas marketing team to ensure alignment with overall marketing goals, messaging, and go-to-market priorities
• Work with shared services to support campaign execution across multiple channels
• Translate product value propositions, competitive positioning, and buyer pain points into effective sales enablement assets such as case studies, presentations, and materials for strategic customer and partner engagements
• Apply a strong understanding of SaaS buyer personas and sales cycles to design campaigns that support opportunity creation, acceleration, and close
• Gather market intelligence and analyze competitor initiatives to inform strategy, messaging, and prioritization of demand generation tactics
• Manage budget and work cross-functionally to execute campaigns efficiently and deliver ROI
• Build and manage a demand generation calendar across regions and partners to create transparency and alignment with sales and channel stakeholders

Benefits

• The People From our humble origins in our founder’s basement to our industry-leading position today, SOTI has worked hard to foster a company culture that we can all believe in. A culture that emphasizes personal growth, continuous innovation and fun.
• The Growth Our environment fosters new ideas, fresh perspectives, and the ability to take them over the goal line. SOTI is a fast-paced environment with a global reach that encourages you to make your mark and be part of something big.
• The Technology You’ll get the chance to work with leading-edge technologies, and take on complex and interesting projects, as part of highly collaborative and agile teams. You will work alongside SOTI’s partners which include leading tech giants that will keep you on the cusp of emerging technologies

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees