FAE SoC - Bay area

Hailo•San Francisco, CA

14h•Hybrid

About The Position

Hailo is a leading high-tech company, developing top-performing AI processors for edge devices in various industries. We combine an extensive understanding of the way neural networks operate, with our team’s expertise in SW and HW architecture, to develop products that transform the way we use machines to perceive and analyze the world around us. Our company is led by a group of experts from a wide range of disciplines, combining experience from elite intelligence units as well as leading tech companies in Israel and abroad, with a track record of executing complex projects from the ground up. As an AI chip company, we believe that AI can help us create a better, safer, more productive, and more convenient world. For this to happen, AI needs to be available at scale and on the edge. To this end, our team of hardware and software leaders is developing top-performing AI processors, dedicated to AI tasks on edge devices in a wide variety of applications and industries including smart cities, automotive, manufacturing, agriculture, retail, and many more. With hundreds of customer programs around the world, and a wide ecosystem of software and hardware partners, Hailo is leading the edge AI revolution. In this position We are seeking a Field Application Engineer (FAE) with strong technical expertise in SoCs, Edge AI, and embedded systems to support customers adopting Hailo’s AI processor platforms. In this role, you will act as a technical lead between customers, sales, and R&D, enabling successful evaluation, design‑in, and deployment of Hailo AI solutions in production edge devices. This is a highly customer‑facing role requiring hands-on technical depth, problem‑solving skills, and system‑level understanding of AI‑enabled products. You’ll be joining a group of experts from a wide range of disciplines, combining experience from leading technical companies from across the world, with a track record of executing complex projects from the ground up. Why join Hailo? Work with best‑in‑class Edge AI hardware enabling both classic and generative AI on‑device Influence real customer designs across key market segments and Tiers-one companies High‑impact role at the intersection of product innovation customers, silicon, and AI software Fast‑growing company shaping the future of real‑time, high performance AI at the edge You should expect your technical and communication skills to grow in an environment that is heavily built on teamwork and support. You’ll work with a team of industry leading AI architects, building the next generation of AI innovation Location - Silicon Valley area (preferred but not required). Travel - Travel is required (typically 1 week a month)

Requirements

Bachelor’s degree in Electrical Engineering, Computer Science, or related field
Strong background with embedded system processors (SoC)
At least 5 years of hands-on experience as a SW/embedded developer
Proficient working with Linux‑based embedded platforms, C/C++, Python
Working knowledge of AI inference pipelines, especially computer vision
Hands-on experience with deep learning frameworks such as TensorFlow, PyTorch, or ONNX
Ability to debug complex system level issues spanning hardware, drivers, middleware, and applications
Strong communication and presentation skills with ability to explain technical concepts to varied audiences

Nice To Haves

Exposure to edge AI SoCs, AI Accelerators, GPUs or NPUs
Experience with camera systems, video pipelines, or image signal processors (ISP)
Understanding of AI performance metrics (FPS, latency, TOPS, power efficiency)
Background in video analytics, image quality, generative AI (VLM/LLM).
Experience working with global customers and cross regional teams
Development engineers interested in customer facing roles welcome to apply

Responsibilities

Serve as the primary technical interface for customers integrating Hailo AI processors into edge platforms
Understand customer’s requirements, system architectures (SoC, ISP, sensors, memory, power) and recommend optimal Hailo‑based AI solutions
Support customer evaluation, bring‑up, and debug of Hailo hardware and software solutions
Assist with AI model integration and optimization for computer vision and generative AI workloads using Hailo’s SDK, compiler, and runtime library
Troubleshoot performance, latency, power, and integration issues across hardware, software, and AI models
Deliver technical presentations, demos, and trainings to customers and partners
Collaborate closely with Sales, Product Management, and R&D to influence product improvements and roadmap alignment
Capture customer feedback and translate real‑world requirements into actionable technical insights for internal teams
Build a trusted relationship with customers, helping them understand Hailo’s differentiation and advantages to their particular use cases.