Area Sales Manager II - Bay Area, CA

Electrolit USA•Houston, TX

1d•Hybrid

About The Position

CAB Enterprises, Inc. is the exclusive distributor of Electrolit in the United States. Electrolit is a premium hydration beverage developed by Grupo Pisa, a leading pharmaceutical company in Latin America with over 80 years of experience. Since 2015, CAB Enterprises has focused on increasing Electrolit's U.S. market presence, building on its origin as a children's hydration solution in 1950. Electrolit is known for its scientifically backed formula, diverse flavors, pharmaceutical-grade ingredients, and production in a state-of-the-art facility. CAB Enterprises emphasizes a service-oriented culture, valuing humility, honesty, respect, responsibility, and drive. The company aims to create a dynamic and rewarding workplace where employees are recognized as the most valuable asset.

Requirements

Minimum three (3) years of sales experience in the beverage industry, preferably non-alcoholic.
Direct Selling experience in the beverage industry.
At least one (1) year in a supervisory or managerial position.
High school diploma or GED equivalent.
Proficient in computer usage, with a working knowledge of MS Office.
Experience with sales management software and CRM tools.
Highly motivated and target-driven, with a proven sales track record.
Ability and willingness to travel up to 90% within the assigned territory.
Legally authorized to work in the USA.
Reliable transportation.
Valid driver license and active auto insurance policy.
Fluent in English.
Ability to sit for extended period of times while driving to locations.
Ability to stand, walk, occasionally lift, and carry objects (up to 40 pounds).

Nice To Haves

Bachelor's degree in Sales, Marketing, or a related field preferred.

Responsibilities

Partner with local distributors and wholesalers to promote and sell the brand portfolio to retailers.
Join Sales & Merchandising reps and Direct Store Delivery (DSD) reps on ride-alongs to support selling, merchandising, training, relationship management, and performance assessment.
Ensure prime in-store merchandising space, complete SKU availability, strategic POS placements, and increased distribution points.
Maintain all equipment, racks, signage, and POS materials updated, clean, and visually displayed.
Build and maintain strong, positive relationships with retail store owners, managers, and their staff.
Focus on establishing new accounts within the assigned territory, oversee existing accounts, and maintain regular communication with primary contacts.
Drive sales growth in the territory in line with targets set by the Business Development Manager.
Assist in coordinating sales efforts across different territories and provide support to other sales representatives.
Participate in evening and weekend promotions and special events as needed.
Utilize CRM software to track and monitor account activity, optimize routing, follow up, and leverage analytics for informed business decisions and sales strategies.
Create optimal routing for store visits on a weekly basis, minimizing travel time while maximizing sales reach and efficiency.
Analyze store visit reports from the CRM to identify areas for improvement and replicate successful efforts and strategies.
Execute quarterly blitzes with the regional team, led by the Sales Director.
Conduct regular Sales Team calls with Sales & Merchandising representatives to establish action plans, address out-of-stock issues, confirm inventory plans, provide updates on promotional execution, and enhance coordination for in-store operations and sales growth.
Perform other duties as assigned.