Area Sales Manager II - Bay Area, CA

Electrolit USAHouston, TX
Hybrid

About The Position

CAB Enterprises, Inc. is the exclusive distributor of Electrolit in the United States. Electrolit is a premium hydration beverage developed by Grupo Pisa, a leading pharmaceutical company in Latin America with over 80 years of experience. Since 2015, CAB Enterprises has focused on increasing Electrolit's U.S. market presence, building on its origin as a children's hydration solution in 1950. Electrolit is known for its scientifically backed formula, diverse flavors, pharmaceutical-grade ingredients, and production in a state-of-the-art facility. CAB Enterprises emphasizes a service-oriented culture, valuing humility, honesty, respect, responsibility, and drive. The company aims to create a dynamic and rewarding workplace where employees are recognized as the most valuable asset.

Requirements

  • Minimum three (3) years of sales experience in the beverage industry, preferably non-alcoholic.
  • Direct Selling experience in the beverage industry.
  • At least one (1) year in a supervisory or managerial position.
  • High school diploma or GED equivalent.
  • Proficient in computer usage, with a working knowledge of MS Office.
  • Experience with sales management software and CRM tools.
  • Highly motivated and target-driven, with a proven sales track record.
  • Ability and willingness to travel up to 90% within the assigned territory.
  • Legally authorized to work in the USA.
  • Reliable transportation.
  • Valid driver license and active auto insurance policy.
  • Fluent in English.
  • Ability to sit for extended period of times while driving to locations.
  • Ability to stand, walk, occasionally lift, and carry objects (up to 40 pounds).

Nice To Haves

  • Bachelor's degree in Sales, Marketing, or a related field preferred.

Responsibilities

  • Partner with local distributors and wholesalers to promote and sell the brand portfolio to retailers.
  • Join Sales & Merchandising reps and Direct Store Delivery (DSD) reps on ride-alongs to support selling, merchandising, training, relationship management, and performance assessment.
  • Ensure prime in-store merchandising space, complete SKU availability, strategic POS placements, and increased distribution points.
  • Maintain all equipment, racks, signage, and POS materials updated, clean, and visually displayed.
  • Build and maintain strong, positive relationships with retail store owners, managers, and their staff.
  • Focus on establishing new accounts within the assigned territory, oversee existing accounts, and maintain regular communication with primary contacts.
  • Drive sales growth in the territory in line with targets set by the Business Development Manager.
  • Assist in coordinating sales efforts across different territories and provide support to other sales representatives.
  • Participate in evening and weekend promotions and special events as needed.
  • Utilize CRM software to track and monitor account activity, optimize routing, follow up, and leverage analytics for informed business decisions and sales strategies.
  • Create optimal routing for store visits on a weekly basis, minimizing travel time while maximizing sales reach and efficiency.
  • Analyze store visit reports from the CRM to identify areas for improvement and replicate successful efforts and strategies.
  • Execute quarterly blitzes with the regional team, led by the Sales Director.
  • Conduct regular Sales Team calls with Sales & Merchandising representatives to establish action plans, address out-of-stock issues, confirm inventory plans, provide updates on promotional execution, and enhance coordination for in-store operations and sales growth.
  • Perform other duties as assigned.

Benefits

  • Drug test may be a condition of employment.
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