FIELD & ACTIVATIONS MANAGER

Echelon USA Inc • Nashville, TN

71d • Hybrid

About The Position

Build & scale Echelon’s real-world community presence through activations, events, military outreach, grassroots partnerships, & local market development. Helping strengthen the brand’s presence within Nashville & surrounding markets through wholesale opportunities.

Requirements

• Minimum of 1-2 years experience in field marketing, sales, or a related role
• Excellent logistics & organizational capabilities
• Ability to move fast, manage multiple workstreams, & prioritize effectively in a high-growth environment
• Ability to lift over 20 lbs
• Excellent communication skills & brand voice instincts

Responsibilities

• Manage ECHELON's events calendar of brand activations, sampling events, pop-ups, gym collaborations, creator appearances & trade shows
• Coordinate logistics, staffing, inventory, setup/breakdown, & on-site activations with internal stakeholders across Marketing, Sales, & Operations
• Develop repeatable playbooks & SOPs for events & activations
• Support strategic brand partnerships & their affiliated events through in-person tabling &/or coordinating product delivery
• Track & report event performance to Marketing Manager
• Ensure all activations reflect Echelon’s brand standards & community-first identity with consistency & authenticity across every touchpoint
• Partner closely with the Marketing Manager & Community Manager to ensure activations generate content, UGC & community storytelling opportunities
• Maintain the marketing gratis inventory to support events & activations & coordinate with Operations for re-plenishing inventory
• Organize & maintain the upkeep of marketing event assets & gratis materials within their designated locations
• Oversee & scale Echelon’s military rep & ambassador team through strategic on-base & digital activations
• Coordinate on-base pop-ups, scavenger hunts, supply drops, unit partnerships & military community events
• Support field reps with event planning, product allocation & execution guidance
• Maintain communication & promote accountability across the military base rep network through Signal, Discord, & email
• Help establish Echelon as a highly visible & culturally embedded brand throughout the Nashville market
• Identify & support strategic local events, partnerships, gyms, businesses & community organizations
• Coordinate local product sponsorships & community support opportunities
• Build grassroots relationships that strengthen brand awareness & community engagement
• Support local retail growth efforts through relationship-building & market presence
• Research, develop & own our retail sales pipeline & ongoing account management for Nashville & surrounding communities in alignment with our defined go-to-market strategies
• Strategically leverage trade marketing assets (i.e. coolers & POS) to close & develop local accounts
• Support converted local account sales performance through sample demo & community engagement efforts
• Own in-bound account leads out-reach - closing, & developing each account in alignment with our defined go-to-market strategies
• Support long-term strategic new business & account development opportunities as defined by the VP of Sales
• Coordinate with the VP of Sales on Nashville-area & Military Channel retail opportunities generated through activations or partnerships

Benefits

• Base salary / year: $80,000
• Local Market Development Incentive
• Eligible for up to $10,000 additional commission compensation tied to qualified retail opportunities directly sourced or supported through community relationships, activations, or grassroots market development efforts, in coordination with the VP of Sales.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed