Field Activation Manager

Enthuse-Marketing•Philadelphia, PA

5d•$90,000 - $120,000•Hybrid

About The Position

Enthuse is an education-led marketing agency. We’re a passionate team of marketers, educators, and instructional designers all dedicated to a singular mission – we teach the world to love our client’s brands. We’re also one of the fastest growing WBENC-certified, 100% women-owned and led marketing agencies in the United States. So, join us and help create engaging content, delivered by world-class storytellers through unforgettable experiences that drive real business results. And do so while taking pride in the fact that each year, we devote a portion of our profits to help empower other women entrepreneurs who often don’t have equitable access to resources like capital, mentorship, and community. This position must be based within Philadelphia, PA. The Field Activation Manager is responsible for delivering impactful activations across a field unit. This position will manage a team of 5-10 Activation Specialists who are each responsible for developing, promoting, and delivering consumer and/or customer activations for a large portfolio of beer and spirit brands in target on-premise accounts. Reporting to the agency’s Field Activation Director, the role will assess and report on field activities and drive delivery against activation goals.

Requirements

Minimum 5 years of experience in the bev-alc industry
Proven strong customer relationship experience
Strong budget management skills
Knowledge of liquor laws, regulations, and rules
Excellent written and verbal communication skills
Persuasive selling and negotiation skills are required to develop and maintain strong relationships
Ability to work remotely
Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required
Must have access to reliable transportation to travel to and from accounts
Desire to lead, coach, and develop a team

Nice To Haves

College degree (4-year) or B.A./B.S. equivalent with focus on Communications, Marketing or Business strongly encouraged
2-3 years people management experience preferred
Event management experience is a plus
Deep understanding of market trends and competition activity is an asset
Bilingual (English and Spanish-speaking) a plus

Responsibilities

Enforce and monitor all legal and marketing code guidelines with direct reports
Hire, onboard, and coach local Activation team, providing mentorship, and career development
Plan, track, and drive opportunities for team using market-level channel intelligence
Communicate regularly with client network to align on activation activity for local team
Manage financial responsibilities for local unit, including account support and T&E planning
Leads key initiatives on behalf of designated team including: Category knowledge and skills training, Point of Sale Management, Programming implementation, Brand, market, competitive and consumer insight curation, Local reporting efforts
As a local market expert, seek out opportunities within the market to leverage resources and partners for client’s brand portfolio
Travel within the assigned territory to work with direct reports 1:1 to gain an understanding of individual successes and challenges
Highlight team successes, drive support for local initiatives across the agency team and with local client
Manage administrative tasks with attention to meeting agency compliance guidelines and standards