Federal Marketing Campaign Associate Manager

Accenture Federal Services•Arlington, VA

8h•Onsite

About The Position

At Accenture Federal Services, our purpose is to help the US federal government become stronger and safer, and to improve the lives of its citizens. Our team of over 13,000 professionals is dedicated to leveraging technology and innovation for clients across defense, national security, public safety, civilian, and military health sectors. As a technology company within the global Accenture network, Accenture Federal Services is recognized as a Glassdoor Top 100 Best Place to Work. We foster a collaborative and supportive community that empowers individuals to grow, learn, and thrive through hands-on experience, certifications, and industry training. Join us to drive meaningful, lasting change that advances missions and propels the government forward. Accenture Federal Services is looking for an outcomes-focused Federal Campaign Marketer to develop and implement federal ecosystem-aligned campaigns and event programs that support key federal growth initiatives. You will be part of a team focused on enhancing our market position and advancing priority go-to-market campaigns with ecosystem and platform partners. This role will involve shaping full-funnel marketing programs to increase market awareness, generate high-quality leads, and accelerate growth in areas such as AI & Data, Cloud Modernization, and Cyber. Additionally, you will work with ecosystem and platform partners including Google, Databricks, OpenAI, Salesforce, ServiceNow, and Workday.

Requirements

Minimum 6 years of marketing experience in professional services or other B2B or B2G organization (or similar in military or civilian).
Understanding of federal technology markets, emerging technologies, and the partner ecosystem landscape.
Demonstrated event program experience
Bachelor’s degree.
Campaign or project management skills and the ability to manage multiple projects in a deadline-driven environment.
Strong written and oral communication skills, with the ability to present and convey ideas clearly.
Strong stakeholder management skills along with the ability to operate and build relationships within a large, matrixed organization.
Team player with strong interpersonal skills.
Experience with Salesforce or similar marketing campaign platform.
Metro DC area-based with ability to participate in local event activations

Nice To Haves

Federal marketing experience across a range of activities and channels such as event activations, social & digital experience.

Responsibilities

Work cross-functionally with marketing program leads, marketing operations, event management, and business leaders to ensure campaigns are cohesive, data-driven, and optimized for pipeline impact.
Support priority campaigns with execution across marketing channels (such as social, event, advertising) and lead “point in time” integrated marketing strategies—crafting compelling, insight-led campaigns activities to business priorities and market demand signals.
Develop and execute multichannel lead generation plans using digital advertising, paid and organic social, thought leadership, partner comarketing, and event activation.
Manage campaign planning, content development, creative production, performance tracking, and continuous optimization—embracing our shift toward AI-driven marketing to deliver faster velocity and improved results.
Partner with ecosystem and platform partners to shape cobranded campaigns and amplification opportunities.
Measure and report campaign performance using KPIs tied to awareness, engagement, content consumption, and pipeline contribution.