External Relations Advisor

Saskatchewan Research Council•Saskatoon, SK

8d•Onsite

About The Position

The External Relations Advisor provides professional marketing, communications and stakeholder engagement support across the organization. This role partners with business units and leaders to understand marketing and communication needs, developing and delivering day-to-day marketing and communications activities that support organizational priorities, strengthen SRC's brand and generate awareness in key sectors and geographies that SRC serves.

Requirements

Diploma or bachelor’s degree in Marketing, Communications, Public Relations, Journalism or a related field
3-5 years of experience planning and executing integrated marketing campaigns across a variety of channels, preferably for a B2B audience
Experience developing communication plans, marketing materials, digital content and multi-channel campaigns
Exceptional written and verbal communication skills with the ability to communicate complex technical information to diverse audiences
Strong project management, organizational skills, and relationship-building skills, with the ability to manage multiple priorities in a fast-paced environment
Creative and analytical problem solver with strong attention to detail and a commitment to continuous improvement and data-driven decision making
Knowledge of marketing principles, branding, digital communications and content development
Demonstrated ability to leverage AI-enabled tools to improve communications and marketing effectiveness
Commitment to professionalism, integrity, and confidentiality
Must provide an original Criminal Record Check that is satisfactory to SRC prior to the commencement of any employment duties. The Criminal Record Check must have been executed within the preceding 30 days of receipt.

Nice To Haves

Certification or training in areas such as social media, digital marketing, website strategy, Google Analytics or B2B marketing is an asset
Experience using digital marketing tools, such as Hootsuite, Canva and MailChimp, is an asset
Experience or interest working in science, technology, innovation or government environments is an asset

Responsibilities

Lead SRC’s social media, email marketing and audience engagement programs, developing content and campaigns that build brand awareness and support organizational priorities
Develop and execute integrated marketing campaigns that include digital and traditional channels, using analytics and performance metrics to optimize results and inform future initiatives
Support and enhance SRC’s website through content development, optimization, accessibility and analytics-driven improvements
Create compelling written and visual content for internal and external marketing and communications that showcases SRC’s brand and voice, often distilling scientific and technical concepts into clear, accessible messaging
Collaborate with other team members to create marketing materials, digital content and branded assets that support campaigns, events and stakeholder engagement activities while ensuring consistency with brand and accessibility standards
Monitor emerging marketing trends, technologies and best practices and provide recommendations for implementation
Assist with other communications activities, as required by the team, including events, media, government relations, news releases, presentations, internal communications and speaking notes