Expert Marketing Measurement Manager

GSK • Warren, NJ

7d • Hybrid

About The Position

We are seeking a highly analytical, commercially minded Expert (HCP) Analytics Lead to drive performance measurement, behavioral insights, and strategic optimization for Haleon’s Expert Team—including our field‑based HCP Sales, Expert marketing, and Operations teams. This is a high‑impact role at the center of Haleon’s Expert growth agenda. You will shape how Expert engagement performance and impact is measured, understood, forecasted, and actioned across the organization, partnering closely with senior leaders to strengthen HCP recommendation impact, improve Expert execution, and accelerate brand growth by driving consumer awareness and trial through HCP recommendations.

Requirements

• Bachelor’s degree required
• 5+ years of experience in analytics, insights, commercial strategy, or related fields (pharmaceutical sales, CPG, consumer health, or healthcare engagement preferred)
• Experience working with field sales performance data, CRM systems (e.g., Veeva, Salesforce), or HCP engagement analytics
• Strong quantitative skills; proficiency with Excel and BI tools (Power BI, Tableau)
• Demonstrated success operating in cross‑functional, matrixed environments

Nice To Haves

• Experience with market data (e.g., Nielsen, Circana, IQVIA, Ipsos) and consumer panel data (e.g., Numerator) is a plus
• Strong ability to connect disparate Expert, HCP, and consumer data into a cohesive performance narrative
• Excellent communication and storytelling skills, especially with senior audiences
• Comfort navigating ambiguity and leading through complex, evolving business questions
• Highly collaborative mindset with the ability to influence across functions and levels
• Strong leadership and coaching capabilities with a focus on developing others

Responsibilities

• Lead integration of Expert performance data across brands and initiatives, ensuring consistency in KPIs, measurement approaches, and reporting frameworks
• Build and evolve analytical models that quantify Expert influence on HCP recommendations and downstream consumer purchase behavior
• Synthesize complex behavioral and performance analyses into clear, executive‑ready narratives that inform strategic decision‑making
• Partner with Marketing, Sales, Medical, and Consumer Insights to align Expert strategy with broader commercial priorities
• Maintain best‑in‑class storytelling, reporting, and dashboarding for Expert performance, including territory optimization, engagement quality, and productivity
• Translate business questions into high‑impact analyses that guide Expert deployment, targeting, messaging, and resource allocation
• Support experimentation and pilot design to validate new Expert tactics and measure incremental impact

Benefits

• Competitive pay
• Comprehensive benefits program
• Generous 401(k) plan
• Tuition reimbursement
• Time off programs
• 6 months paid parental leave
• Healthcare programs where the company pays for the majority of your medical coverage for you and your family
• Opportunity to receive a discretionary bonus based on the achievement of key business performance
• Other incentive/recognition programs

What This Job Offers

• Job Type: Full-time
• Career Level: Senior