Experiential Strategist (Campaigns & Activations)

Canopy Planet Society•Vancouver, BC

95d•$95,000 - $140,000•Remote

About The Position

The Experiential Strategist is responsible for designing and executing high-impact, immersive experiences that bring Canopy’s campaigns to life, deepen engagement, and strengthen relationships with stakeholders, corporate partners, innovators, and philanthropic partners. This role ensures activations align with Canopy’s mission, strategic priorities, and the stakeholder engagement ladder. Working closely with the Impact Team and under the guidance of the Head of Culture & Engagement, the Experiential Strategist leads multi-stakeholder campaigns, manages activations from concept to production, and ensures internal alignment and knowledge-sharing across teams.

Requirements

8+ years in strategic engagement, experiential marketing, or stakeholder activation, preferably in not for profit or mission-driven organizations.
Proven ability to plan and execute high-profile activations and campaigns, linking experiences to strategic relationship outcomes.
Strong storytelling and creative design skills, amplifying organizational impact through immersive initiatives.
Demonstrated collaboration and leadership across internal teams and external partners.
Experience tracking engagement metrics and translating insights into actionable strategies.
Comfort operating in complex, fast-paced environments with multiple stakeholders.
Passion for environmental conservation, social impact, or mission-driven work.
Hunger for change.
Embrace a “Yes, AND...” mindset to foster innovation and collaboration (link to https://www.linkedin.com/pulse/what-does-mean-say-yes-change-jordan-hirsch/)
A passion for protecting the world’s forests.

Nice To Haves

Strategic thinking and foresight
Creativity and innovation in experiential engagement
Executive presence and persuasive communication
Collaboration and relationship management
Project management and organizational skills
Systems thinking and alignment with organizational mission

Responsibilities

Lead the strategy, design, and delivery of brand-led experiential initiatives that advance Canopy’s positioning, visibility, and influence, from concept through execution. These experiences are primarily brand-facing, audience-driven, and externally oriented.
Own experiential strategy for brand audiences, including identifying opportunity spaces, priority audiences, and moments where immersive experiences can create narrative leverage and deepen understanding of Canopy’s impact.
Collaborate closely with the Marketing and Brand Manager as a brand guardian, ensuring alignment with Canopy’s visual identity, tone, and narrative, while retaining ownership of the creative concept, experience design, and execution of brand experiences.
Partner with the Philanthropic Partnerships team on donor-facing experiences, contributing experiential thinking and design where it supports engagement, while recognizing that overall donor stewardship and relationship ownership sits with Marketing and Brand/Philanthropic Partnerships.
Serve as executive producer for bespoke brand activations, collaborations, and multi-platform experiential campaigns, coordinating across Impact, Marketing and Brand, and external partners as needed.
Design participatory, immersive brand experiences that translate Canopy’s work into felt understanding — helping external audiences grasp the scale of impact, connect emotionally to the mission, and take meaningful action or support.
Model strategic activation of partners and creative excellence across internal teams.
Ensure alignment across Impact, Impact Communications, Culture & Engagement and Philanthropic Partnerships teams, sharing best practices for experiential campaigns.
Collaborate on reports, snapshots, and donor communications to integrate experiential storytelling.
Co-Lead the development and execution of Canopy’s Internal Communications Plan with the Culture & Engagement Team.
Work collaboratively with Marketing and Branding, Donor Communications, Design, and Impact teams to ensure messaging, campaigns, and experiential initiatives are cohesive, strategic, and impactful.
Provide thought partnership to integrate experiential engagement into broader organizational strategies.
Track engagement metrics and analyze stakeholder feedback to adapt strategies for maximum reach and influence.
Identify trends, opportunities, and lessons learned from activations and campaigns and socialize with the team to ensure more impactful future work.