Experiential Events Manager | Ram Truck

Stellantis•Auburn Hills, MI

About The Position

The Ram Experiential Marketing Manager is responsible for developing, managing, and executing best-in-class experiential marketing programs that strengthen brand engagement and support Ram's strategic business objectives. This role leads the planning and execution of the annual Ram Experiential Marketing Program and the Ram NASCAR Experiential Marketing program, which travels to approximately 16 NASCAR race weekends each year. Success in this role requires exceptional project management, financial acumen, and cross-functional leadership. The ideal candidate is an experienced experiential marketing professional who thrives in fast-paced environments and has a proven track record of managing complex event portfolios, supplier relationships, vehicle logistics, budgets, and performance analytics.

Requirements

Bachelor's degree in Marketing, Communications, Event Management, Business, or a related field
10 years of experience managing experiential marketing programs or large-scale events
Demonstrated experience leading complex event logistics, agency partnerships, and brand activations
Strong background in budget management, supplier negotiations, and contract administration
Excellent presentation, communication, and stakeholder management skills
Exceptional organizational and project management abilities with experience managing multiple concurrent initiatives
Proficiency with Microsoft Office Suite, including PowerPoint, Excel, Outlook, and Teams
Experience collaborating with Purchasing, Finance, Legal, and Governance teams on budgeting and contract management
Familiarity with event management platforms, CRM systems, and digital marketing tools

Nice To Haves

Automotive industry experience supporting experiential marketing or brand activation programs
Experience managing national ride-and-drive programs, vehicle displays, and transportation logistics
Knowledge of motorsports marketing, NASCAR activations, or large-scale consumer events
Strong analytical capabilities with experience measuring KPIs and marketing ROI
Proven ability to perform effectively in high-pressure, fast-paced event environments
MBA with a concentration in Marketing or Finance

Responsibilities

Develop the annual Ram Experiential Marketing Plan aligned with brand strategy and business objectives
Develop the annual Ram NASCAR Experiential Marketing Plan, including activation strategy and execution
Present experiential marketing plans to Ram Brand Leadership and secure executive approval
Lead the execution of national experiential marketing programs that deliver engaging, memorable consumer experiences while maintaining premium brand standards
Manage the complete lifecycle of experiential events from planning through post-event evaluation
Manage and coordinate all aspects of Stellantis' presence at static displays, ride-and-drive experiences, and dynamic event activations
Oversee venue selection, negotiations, and fee management while ensuring alignment with brand and corporate objectives
Direct and manage all aspects of each experiential event activation
Manage the event vehicle fleet, including vehicle ordering, maintenance, allocation, and disposition in accordance with brand guidelines
Partner with the Ram brand team to determine event vehicle lineups, product messaging, and customer experiences
Manage agency partners and product specialist staffing to ensure all on-site personnel are fully trained and represent the Ram brand consistently
Develop and manage annual budgets for both the Ram Experiential Marketing Program and the Ram NASCAR Experiential Marketing Program
Present budgets for executive approval and ensure financial stewardship throughout the year
Monitor event expenditures and optimize spending while maintaining execution quality
Collaborate with Purchasing, Finance, and Governance teams to maximize efficiencies and ensure compliance
Lead supplier contract development, renewals, scope definition, and performance evaluations
Identify, evaluate, and onboard new agencies, vendors, and experiential partners to enhance program execution
Prepare executive-level presentations, recommendations, and strategic proposals
Provide regular status updates to senior leadership on program progress, timelines, budgets, and risks
Deliver comprehensive post-event reports highlighting performance metrics, key learnings, and recommendations for future improvements
Define, monitor, and report key performance indicators for experiential marketing initiatives
Analyze event data, including: Attendance, Consumer registrations, Vehicle demonstrations, Ride-and-drive participation, Lead generation, Handraisers, Customer engagement metrics, Overall alignment with the Brand
Translate insights into actionable recommendations that improve future activations and maximize return on investment