Experienced B2B Marketing Analyst

Medpace, Inc.•Cincinnati, OH

11h

About The Position

The Medpace Marketing Analytics team fuels a data–driven business development culture at Medpace. We provide market and customer data and insights to support smarter marketing campaign strategy, more efficient business development activity, and improved new business outcomes. This is a critical role responsible for identifying high potential customers and focus areas that will drive the company’s continued growth as a top-10 global Clinical Research Organization. This role produces and analyzes market intelligence and sales operations data to improve performance and works directly with senior management to inform better processes and decision making. The ideal candidate in this role will have strong database management, strategic analysis, reporting and visualization expertise and interest.

Requirements

Bachelor’s degree in Business Administration, Marketing or Data Analytics required
Minimum 2 years of full-time experience in marketing analytics, research, business intelligence or related field; B2B market preferred
Strong analytical and data visualization skills with the ability to analyze large data sets and translate findings into recommendations and insights
Advanced experience with data visualization tools, including Microsoft Excel, Power BI or similar
Independent and proactive work ethic and planning ability
Excellent organizational, multitasking, communication and problem-solving skills
Proficiency in MS Office required.

Nice To Haves

Basic knowledge of customer relationship management (CRM) and marketing automation platforms and applications a plus

Responsibilities

Proactively monitor and analyze the market, customer and competitor landscape to identify emerging trends and competitive differentiators
Leverage industry data and customer insights to identify and drive sales and marketing leads, activities and tactics
Work collaboratively with internal and external subject matter experts to identify key therapeutic, disease, regional/global trends and target segments
Perform ongoing oversight and reporting of biopharma drug pipeline, financial and customer engagement data to identify and qualify high potential customers and market opportunities
Design and develop visualizations, dashboards, reports and metrics to efficiently measure achievement against key performance indicators
Review, summarize and report key sales performance data providing analyses and recommendations to management based on findings.