Senior Director, Marketing B2B
About The Position
As WildBrain accelerates its digital growth across YouTube, FAST, and AVOD, advertisers and partners need a clear, compelling understanding of the unique value our audience delivers. This role exists to increase revenue by strengthening advertiser demand, improving industry perception, and driving greater efficiency and effectiveness across the commercial funnel. Success is defined by measurable outcomes: Improved awareness and favourability among advertisers and agencies Stronger consideration and category leadership for kids & family digital media Increased inbound interest and sales pipeline quality Greater commercial impact from GTM efforts, content, and industry presence More aligned, efficient cross team‑team execution supporting accelerated growth The Senior Director, Marketing leads the B2B marketing function for Audience Engagement and is responsible for delivering commercial outcomes that grow revenue and influence for WildBrain’s digital Network. This role ensures our market positioning, industry presence, and Go-To-Market execution directly support business goals across Media Solutions, YouTube, and FAST partnerships. This leader converts insights, product capabilities, and audience value into narratives and programs that: increase advertiser demand elevate WildBrain’s industry authority strengthen partner confidence improve pitch effectiveness and conversion This is a senior strategic role requiring someone who can bring clarity to complexity, influence across a matrixed environment, and deliver business results with both strategic vision and hands on‑on execution.
Requirements
- Proven experience delivering B2B marketing strategies that directly support revenue growth within digital media, advertising, entertainment, platforms, or technology sectors.
- Strong understanding of the advertising ecosystem, including agencies, brands, and digital platforms.
- Exceptional strategic thinking and executive level storytelling skills.
- Demonstrated success influencing stakeholders and driving results in matrixed organisations.
- Comfortable operating at both strategic and hands-on levels.
Responsibilities
- Drive B2B Marketing Strategy in Support of Growth
- Deliver High Impact Go-to-Market Programs
- Strengthen Cross Functional Alignment and Efficiency
- Build Industry Leadership and Market Influence
- Measure What Matters & Demonstrate Impact
- Serve as a senior leader and trusted strategic partner to the EVP, Audience Engagement, shaping the function’s future and accelerating the organisation’s ability to execute at scale.
- Influence effectively across teams without direct authority, bringing clarity, structure, and momentum to complex, cross functional initiatives.
- Build a culture of accountability, collaboration, and outcome oriented execution across Sales, Media Solutions, Marketing, and Corporate functions.
Benefits
- Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality.
- We offer competitive benefits, and we invest in our people and their future.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
