B2B Marketing Group Strategy Director

Accenture • Los Angeles, CA

1d

About The Position

We are: Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song You are: You possess a rare blend of B2B marketing experience that spans demand and revenue generation, content strategy, marketing automation, paid media, social media, analytics, web strategy, user experience. You also have the relationship skills to inspire client executive leadership and internal team members alike towards a strategic vision. The work: As a lead in Marketing B2B Strategy, you have strong experience developing holistic, end-to-end marketing and revenue growth strategies for B2B companies. Are you passionate about solving problems for clients? Are you looking to flex your strategy, product marketing, and Go-To-Market muscles to help clients transform their organizations into demand growth machines? Here’s a snapshot of your responsibilities: Regularly benchmark clients for best practices, KPIs, and planning purposes. Translate client business challenges into clear goals and objectives Conduct thorough industry market-based research and analysis to help us better serve our clients Conduct informational workshops to inform proposals and recommendations Facilitate strategic workshops with client teams to analyze and influence end-to-end integrated strategy from positioning and brand to campaigns and content Identify opportunities to enhance customer experience through digital and other channels including partner, sales, campaigns, communications and organizational processes. Translate strategic discoveries, research, and workshop outcomes into external facing narratives, strategy briefs, and roadmaps for our clients and delivery teams. Articulate content and campaign strategies that drive MQLs, SALs, SQLs and opportunities. Lead meetings and workshops with senior leadership and our clients, ensuring cross functional alignment on strategies. Start with a data mindset to ensure we can demonstrate return on investment for all marketing efforts.

Requirements

• Minimum 10 years of experience in B2B marketing strategy and integrated marketing with expertise in designing data-driven multichannel relationship marketing strategies utilizing web, mobile, social, email, and traditional marketing channels
• Minimum 10 years of experience building out assets for client workshops, business development efforts, and constructing high-impact strategies
• Minimum 8 years of experience establishing the key business performance metrics and KPIs

Nice To Haves

• Digitally fluent, with knowledge of digital marketing best practices
• Demonstrated ability to work in a fast-paced dynamic environment with limited guidance
• Diverse array of agency experiences across industries and strategic skill sets

Responsibilities

• Regularly benchmark clients for best practices, KPIs, and planning purposes.
• Translate client business challenges into clear goals and objectives
• Conduct thorough industry market-based research and analysis to help us better serve our clients
• Conduct informational workshops to inform proposals and recommendations
• Facilitate strategic workshops with client teams to analyze and influence end-to-end integrated strategy from positioning and brand to campaigns and content
• Identify opportunities to enhance customer experience through digital and other channels including partner, sales, campaigns, communications and organizational processes.
• Translate strategic discoveries, research, and workshop outcomes into external facing narratives, strategy briefs, and roadmaps for our clients and delivery teams.
• Articulate content and campaign strategies that drive MQLs, SALs, SQLs and opportunities.
• Lead meetings and workshops with senior leadership and our clients, ensuring cross functional alignment on strategies.
• Start with a data mindset to ensure we can demonstrate return on investment for all marketing efforts.

Benefits

• Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off.
• See more information on our benefits here: U.S. Employee Benefits | Accenture

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed