Director, B2B Media Strategy

Wpromote

10h•$134,000 - $155,000•Remote

About The Position

As the Director of B2B Media Strategy at Wpromote, youâll help enterprise and high-growth clients turn complex business goals into measurable marketing success. This is an individual contributor role, focused on leading strategic direction and cross-channel integration rather than direct people management. Youâll build integrated go-to-market strategies that connect media, operations, and revenue alignmentâdriving real impact from first impression to closed-won deal. Youâll work closely with channel experts, client services, and analytics teams while collaborating directly with client-side sales and marketing leaders. This role is ideal for someone with deep B2B expertise, strong executive presence, and the ability to turn strategic vision into hands-on execution in a fast-paced, competitive space. At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweekâs Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of whatâs possible in marketing.

Requirements

6â8 years of hands-on experience planning, activating, and optimizing multi-channel B2B media campaigns across Paid Search, Paid Social, and Programmatic (Display, Video, OTT, Audio, DOOH).
Proven ability to connect full-funnel media strategies to measurable outcomes including pipeline acceleration, sales velocity, and ROI.
Practitioner-level working knowledge of:
Analytics tools: GA4, Adobe Analytics
Tagging & tracking: Google Tag Manager (GTM) or equivalent
Ad platforms: DSPs (The Trade Desk, DV360), LinkedIn Ads, Google Ads, Meta Ads, and other social ad platforms
SEO/content tools: SEMrush, Ahrefs, or equivalent
Expertise in audience segmentation, creative alignment, and measurement planning using ABM platforms (Demandbase, 6sense) and intent data sources (Bombora, G2, LinkedIn).
Strong analytical skills to interpret performance data, identify opportunities, and make in-flight optimizations.
Deep working knowledge of CRM systems (Salesforce, HubSpot, Microsoft Dynamics) and marketing automation platforms (Marketo, Pardot, HubSpot Marketing Hub), including hands-on configuration, workflow creation, and reporting.
Experience deploying operational solutions in CRM/MAP systemsâsuch as lead routing, lifecycle stage definitions, scoring models, attribution setup, and dashboard creation.
Familiarity with sales engagement platforms (Outreach, Salesloft) and sales intelligence tools (ZoomInfo, Apollo).
Proven ability to assess and improve sales and marketing alignment using structured frameworks like maturity maps, resource planning models, and digital transformation roadmaps.
Experience integrating martech, adtech, and datatech platforms to create scalable go-to-market systems.
Ability to manage and execute cross-functional projects involving sales, marketing, and technical teams.
Strong knowledge on best-in-class B2B measurement models including MTA, MMM and other advanced marketing analytics methodologies.

Nice To Haves

Experience in B2B SEO and content syndication strategy.
PR and earned media strategy experience within a B2B context.
Experience managing marketing to sales handoff optimization and collaborating closely with sales enablement teams
Certification in leading martech or analytics platforms (e.g., Demandbase, 6sense, Google Analytics 4, Salesforce).

Responsibilities

Media strategy: Shape the right channel mix, audience targeting, creative approach, and measurement framework using the latest B2B martech, adtech, and datatech tools.
Operational consulting: Apply proven frameworks to design scalable, high-performing media and data systems.
Revenue alignment: Partner with sales and marketing to close the gap between awareness and revenue, speeding up pipeline growth.
Messaging strategy: Match the right message with the right audience to move accounts through the funnel efficiently.
Designing integrated B2B go-to-market media strategies that leverage paid, owned, and earned channels to drive measurable pipeline and revenue.
Leading cross-channel media efforts across Paid Search, Paid Social, Programmatic (Display, Video, OTT, Audio, DOOH), SEO, content syndication, and PR.
Optimizing media mix, budget allocation, audience segmentation, creative alignment, and measurement plans tied to full-funnel performanceânot just top-of-funnel KPIs.
Developing advanced audience strategies using ABM platforms (e.g., Demandbase, 6sense) and CRM/marketing automation data for precision targeting.
Championing continuous improvement through structured testing frameworks to validate messaging, audience targeting, and channel mix.
Partnering with creative teams to align messaging to B2B buyer journeys, industry verticals, and decision-maker personas.
Leading and collaborating with Wpromoteâs internal channel teams to align and execute integrated, high-impact strategies.
Partnering with Client Services to develop frameworks for business reviews, leading the storytelling of cross-channel insights
Providing client and industry-specific thought leadership
Driving strategic ideation and innovation across your clients and within the organization, facilitating new channel exploration and new partner RFPs
Conducting operational assessments using maturity maps, resource planning models, and digital transformation frameworks to identify gaps and opportunities.
Advising on martech, adtech, and datatech architecture to ensure optimal integration, efficiency, and ROI.
Aligning sales and marketing strategies, processes, and KPIs to optimize impression-to-revenue velocity.
Designing solutions that may also require direct platform execution in CRM and marketing automation systems such as Salesforce, HubSpot, Marketo, Pardot, or Dynamics to implement process improvements, workflows, and integrations.
Ensuring audience segmentation and messaging alignment that accelerates pipeline movement and deal conversion.
Leading client performance reviews that combine media insights with operational recommendations, translating results into actionable next steps.
Serving as a trusted advisor who can bridge campaign-level execution with strategic operational transformation.
Mentoring team members to strengthen skills in both B2B media strategy and consultative operational design.