Experience Strategist

Swanson Russell•Lincoln, NE

3d•Hybrid

About The Position

Swanson Russell is seeking an Experience Strategist to lead digital marketing engagements from strategy through delivery. This role involves translating audience research and data into a clear strategic point of view on target audiences, effective messaging, and channel presence. The Experience Strategist will guide analysts, web specialists, and email specialists, and collaborate with account and creative strategy leads to ensure projects remain on scope, on schedule, and true to the strategy throughout production. Key aspects of the role include client team leadership, defining strategic direction, creating a vision for audience connection, scoping engagements, and maintaining high quality standards. The company prefers candidates based in Lincoln or Omaha for in-person collaboration.

Requirements

Bachelor's degree or equivalent professional experience.
6+ years of experience as a digital strategist, producer, project manager, or in a related digital strategy role.
Proven experience in scoping and managing projects, statements of work, budgets, and timelines.
Ability to build strategy from research and data, not just execute against a brief.
Experience directing multi-disciplinary teams (analysts, web and email specialists, creative and technical partners) and driving consensus.
Ability to balance big-picture strategy with the technical details of content, search, and digital experience.
Comfort with AI-assisted research and content tools, and readiness to use proprietary research and analysis tools.
Strong writing and presentation skills, with comfort presenting to clients.
Excellent organizational skills for prioritizing, planning, and balancing workload across multiple accounts.
Collaborative, direct communication style, willing to push partners toward optimal solutions.

Nice To Haves

Experience using personas and audience research to build a strategic case.

Responsibilities

Lead discovery on digital engagements, including scoping, defining requirements and success metrics, and developing strategic points of view from research and audience data.
Develop statements of work, estimates, and project plans in collaboration with account leads.
Define target audiences and identify experiential and digital engagement opportunities, documenting them for creative and technical teams.
Serve as the strategic and operational lead for assigned accounts, managing scope, schedule, budget, and deliverables.
Guide analysts, web specialists, and email specialists to ensure their work aligns with strategy and quality standards.
Partner with account and creative strategy leads throughout the engagement lifecycle.
Shape content and messaging structure for optimal performance in search and answer engines, for both human and AI audiences.
Contribute to website, campaign, and content plans that connect strategy to competitive channels.
Act as the primary strategic contact for clients, presenting research-backed recommendations.
Contribute to new business pitches and identify opportunities for account growth based on data insights.